Tour Marketing Director

Tour Marketing Director Peachtree Entertainment Nashville, TN Job Details Full-time From $85,000 a year 1 day ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Life insurance Qualifications Vendor relationship building Marketing project management Google Workspace Strategic management Managing marketing teams Meta Ads Asana Team development Digital marketing Team management Strategic promotions Project management software Managing projects Media planning Productivity software Community relationship building Paid search marketing Event promotion Full Job Description About Peachtree Entertainment Based in Nashville, TN, Peachtree Entertainment is a prominent national concert promoter responsible for managing and executing large-scale touring projects, outdoor festivals, and artist and venue development. With a focus on country music and a mission to cultivate long-term, impactful artist and community relationships, Peachtree is poised to continue its expansion across the live entertainment landscape in the U.S. The Role Peachtree Entertainment is seeking a strategic and driven Tour Marketing Director to lead the development and execution of marketing campaigns for concerts across our touring and venue portfolio. This role is critical in supporting our artist agency, management partners, and venue teams by delivering best-in-class service, building strong industry relationships, and driving ticket sales through innovative, high-impact marketing campaigns. From nationally booked arena tours to club and amphitheater shows, this role touches all facets of our touring and venue business. Responsibilities Serve as the primary tour marketing contact for artist management teams, agents, talent buyers, and venue marketers across multiple events Mentor and manage a team of tour marketers (managers/coordinators), fostering a collaborative and high-performing environment. Create and lead strategic, innovative marketing plans for concerts and tours across theaters, arenas, clubs, and amphitheaters nationwide. Manage marketing budgets for multiple shows and markets, driving ROI and delivering detailed performance reporting and insights. Build and maintain strong external relationships with local and national media outlets, digital vendors, venues and promotional partners to expand reach and local awareness. Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community Collaborate cross-functionally with internal teams (creative, social, community marketing, ticketing and talent) to ensure campaigns are well-executed and data-informed. Monitor trends in consumer behavior and digital marketing, and leverage data to continuously evolve campaign strategy. What You BringRequired 5-7+ years of experience in live event or concert marketing, with a strong emphasis on tour promotion . Proven success managing regional and national campaigns (paid and promotional) across multiple genres and venue types. 2+ years of experience managing direct reports Expertise in both digital and traditional media, including paid social, search, programmatic, radio, TV and OOH. Strong existing relationships with artist teams, agents and venues. Ability to thrive in a fast-paced & high-volume environment Ability to troubleshoot and problem solve independently Excellent communication skills, both verbal and written Proficiency in Microsoft Office, Google Workspace and project management platforms Passion for live music and fan-first marketing strategies. Willingness to travel as needed for on-site show support and artist meetings. Benefits Competitive Base Salary and Commission Payout Structure 100% company paid family Health, Dental, Vision and Life Insurance.

Additional voluntary benefit options include:

life insurance (employee and dependents), short-term disability, and long-term disability. Generous paid time off including paid holidays, sick time and personal days. Opportunity to participate in 401(k) programs with company match. Company to pay for or reimburse for all travel and other related expenses for approved company business. Company to pay for equipment needed in order to conduct daily business on behalf of the organization. Opportunities to grow and develop in a fun, dynamic environment.

Pay:

From $85,000.00 per year

Benefits:

401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person