Marketing Operations Manager

The Marketing Operations Manager leads the execution and consistency of Goodwill Central Texas's marketing strategy across 40+ retail locations while managing the daily operations of the Marketing Communications Team. This role serves as the connective tissue between marketing strategy, project management, instore retail operations, and cross-departmental collaboration, ensuring that paid campaigns are reflected with in-store signage merchandising, and communications are delivered on time, on brand, and with measurable impact throughout Central Texas. Role and Responsibilities In collaboration with the Senior Director of Marketing, implement multifaceted marketing and advertising plan aligned with organizational goals: donated goods retail (sales and goods donations), education and mission recruitment, and Organizational Development. Provide oversight and collaborate on the overall direction for all Marketing Communications projects timelines: events, grand openings, special projects, and any other support needs. Manage vendor relationships and the production process for printed marketing materials. Oversee website maturation for Goodwill Central Texas, GCTA and EXCEL, in partnership with 3 rd party developer support. Perform copyediting for brand consistency across blogs, direct mail, email, newsletters, website content, and in-store materials, within compositional needs of original content. Coordinate and support scalable grand opening retail marketing operations across Central Texas retail locations, including on-site setup, merchandising, and marketing execution. Manage large, in-house printer; retail ticket printing requests through Fresh Service, printer supplies needed, vendor meeting schedule Act as a key liaison between Marketing, Retail Operations to ensure clear communication, alignment, and execution of priorities. Travel to retail locations across the Central Texas region to support in-store execution, audits, and operational needs. Consistently exhibits fidelity to organizational values and culture. Other duties as assigned. Supervisory Responsibility This position has supervisory responsibilities over the Content Producer & Web Developer. Required Skills & Qualifications Bachelor s Degree in Marketing or Communications and, at least, 5 years of marketing experience. Proven experience in effectively creating and executing multifaceted marketing events and merchandising. Two years of marketing project management experience. Experience and knowledge of print production. Experience with customer success ticketing system. Experience advancing diversity of thought both within teams and organizations. Proven copywriting and editing acumen. Excellent verbal communication skills; comfort with public speaking. Experience with a variety of communication channels, including multimedia. Exceptional organizational skills. Ability to effectively manage multiple priorities. Bilingual skill is a plus Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Must be able to lift to 15 pounds at times. While performing the duties of this job, the employee is frequently required to walk, balance, stoop, kneel, crouch, and talk or hear. The ability to manage multiple priorities and align with leadership. Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus. Equal Employment Opportunity Goodwill Central Texas is an equal opportunity employer. We celebrate diversity and are committed to a workplace where everyone feels included. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, disability, veteran status, gender identity, sexual orientation, or any other protected characteristic. Background Check Employment is contingent upon passing a pre-employment background check, including verification of employment history, education, and criminal record.