Brand Strategy Director

Brand Strategy Director

LERMA/ - 5.0

Dallas, TX Job Details Full-time 11 hours ago Benefits Profit sharing AD&D insurance Paid holidays Health insurance Dental insurance 401(k) Vision insurance Life insurance Paid sick time Qualifications Analytics Full Job Description Brand Strategy Full-time Mid-level Dallas

TX BRAND STRATEGY DIRECTOR

LERMA/ channels creativity for good through unmatched cultural intelligence, and our brand strategists play a pivotal role in that mission. The right candidate will have 7+ years of agency experience in brand strategy/account planning/brand planning, including multicultural advertising. They should be fluent in both English and Spanish. This role reports to the Executive Brand Strategy Director.

RESPONSIBILITIES

Direct brand strategy and foster growth on client accounts (i.e., on brand and business KPIs and scope) Oversee and facilitate brand development process Lead a team of strategists in consumer research, POVs, insightful creative strategy development, creative improvement and brand building Collaborate with strategists, brand leadership, creative, media, analytics, and subject matter experts in the development and implementation of strategies Participate in efforts to win new business Contribute to brand strategy department thought leadership and insight development Nurture brand strategy team growth through mentorship and training

QUALIFICATIONS

7+ years of agency experience in brand strategy/brand planning/account planning Experience in multicultural advertising and understanding the Hispanic audience Kindness, no fear of having a divergent point of view (on the work or the world) A hunger to learn about and experience life from someone else's perspective (i.e., culture, heritage, geography, etc.) Able to display a history of winning, insightful strategy development Excellent presentation skills and the ability to tell a great story Mastery of primary research methodologies (including focus group moderation) Command of the analytical skills needed to tell a story with data Able to work efficiently and prioritize across multiple projects A high level of accuracy and attention to detail Able to represent oneself and the agency professionally in internal and external communications Self-motivated, but works well with and contributes to an integrated team Resourceful in problem-solving and troubleshooting

WHAT WE OFFER

Competitive salary based on experience Paid company holidays, paid vacation, and paid sick leave Benefits - medical, dental, vision, life/ADD and short-/long-term insurance Annual performance-based bonuses 401K and annual profit-sharing plans