Corporate Marketing Automation Manager

Corporate Marketing Automation Manager Omni Hotels & Resorts - 3.7 Dallas, TX Job Details Full-time 20 hours ago Qualifications Data visualization software proficiency B2C B2C business model Full Job Description Omni Corporate Offices Omni Hotels and Resorts creates genuine, authentic guest experiences at over 50 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service. Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere.

Overview:

Omni Hotels & Resorts seeks a dynamic and results-driven Marketing Automation Manager to join our Loyalty and Customer Engagement team. As a Marketing Automation Manager, you will be responsible for managing our Salesforce Marketing Cloud platform and fully leveraging its capabilities. Working together with our Brand Marketing, Revenue Management, and Operations teams, you will design, implement, and optimize our automation strategy to deliver personalized and targeted communication to our guests. You will be our subject matter expert for all automated guest communications. Your work will elevate the way we reach our guests as they browse, book, and stay at our hotels. You will help us sharpen both our marketing messages and transactional communications, so that we can best meet a guest's needs and expectations throughout their relationship with Omni.

Responsibilities:

Support the Loyalty and Customer Engagement team at Omni Hotels & Resorts by designing and implementing automated marketing and event journeys via email and SMS, using Salesforce Marketing Cloud. Build all campaign components from end-to-end, including data extensions, suppression lists, static and dynamic content objects, personalization fields, and customer journeys. Monitor campaign performance and recommend strategies to optimize campaigns and ensure that the channel aligns with business objectives. Use customer data and A/B testing to create audience segments and personalization campaigns for maximum relevance and impact. Generate regular reports on key metrics such as revenue, open rate, clickthrough rate, and conversion. Periodically evaluate and revise current automation practices, to ensure alignment with evolving business needs and channel best practices.

Qualifications:

3-5 years of experience building automations with an enterprise-level email and SMS platform, preferably Salesforce Marketing Cloud. Good command of HTML/XML and SQL or other query language; familiarity with AMPScript. Familiarity with a CDP or similar enterprise-level data platform Ability to derive insights from customer data to inform campaign strategy, via tools such as Excel or Google Sheets (e.g. chart creation, Pivot Tables, and other forms of data visualization/manipulation) Strong problem-solving skills and attention to detail. Ability to work independently and collaboratively with both headquarters and field teams. Experience in a direct-to-consumer brand with an email marketing channel required; previous hospitality experience a bonus. Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link: EEOC is the Law Poster. Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages. If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to: .