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Marketing Director
Job
Fresh Air Home Services - Air Duct Cleaning
Dallas, TX (In Person)
$90,630 Salary, Full-Time
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Job Description
Marketing Director Fresh Air Home Services - Air Duct Cleaning Dallas, TX Job Details Full-time $57,611.23 - $120,000.00 a year 1 hour ago Benefits Health insurance Dental insurance Vision insurance Qualifications Marketing project management Managing marketing teams Managing marketing project budgets Marketing Team leadership Leading organic search traffic initiatives Digital marketing budget management Bachelor's degree Attribution modeling Content marketing SEO projects Pay-per-click (PPC) advertising Marketing analytics Marketing operations Master of Business Administration Channel management Marketing Program budgeting Senior leadership Paid search advertising campaigns Full Job Description Job Summary The Marketing Director is responsible for leading all aspects of marketing strategy and execution across the Fresh Air Home Services brand. This role owns overall marketing performance — including brand direction, growth KPIs, budget allocation, and cross-channel optimization (paid, organic, automation, and creative). The Marketing Director works directly with the executive leadership team to develop scalable growth strategies, manage the marketing team, and ensure that every campaign supports revenue and customer experience objectives. Responsibilities Own and execute the company's full marketing strategy across all channels — paid media, SEO, automation, content, and creative. Define quarterly and annual marketing KPIs aligned with company revenue goals. Lead marketing budget allocation, forecasting, and ROI reporting. Partner with Sales, Operations, and Finance to align lead flow, booking rates, and marketing capacity. Build and mentor a high-performing in-house marketing team and manage vendor relationships. Strengthen and evolve the Fresh Air Home Services brand identity across all media and touchpoints. Ensure messaging consistency and compliance across campaigns, assets, and platforms. Oversee production of marketing collateral, creative assets, and brand storytelling initiatives. Oversee PPC, Local Service Ads (LSA), Meta, and YouTube campaigns with focus on ROAS and cost per lead (CPL). Lead SEO and local marketing initiatives to increase inbound visibility and organic lead generation. Manage CRM, email, and SMS automation for customer retention and follow-up workflows. Own data analytics, marketing dashboards, and attribution tracking across all platforms. Introduce marketing automation, predictive analytics, and advanced tracking solutions. Implement A/B testing and experimentation to continuously improve performance. Stay ahead of digital trends, algorithm changes, and competitor positioning to maintain leadership in the local market. Requirements Bachelor's degree in Marketing, Communications, or related field (MBA preferred). 7+ years of progressive marketing leadership experience; home services or local SMB industry preferred. Proven success managing multi-channel marketing programs (PPC, SEO, automation, and creative). Strong understanding of analytics, performance measurement, and marketing attribution. Experience managing teams, agencies, and budgets over $500K annually. Excellent communication, leadership, and project management skills.