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Marketing and Media Manager
Job
City of San Marcos, TX
Hall, TX (In Person)
Full-Time
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Job Description
JOB To ensure a fair and consistent hiring process for all applicants, a completed employment application is required. Resumes are considered supplemental and cannot substitute for the required application.
The Marketing and Media Manager leads the City's marketing and multimedia initiatives to ensure consistent branding, effective communication, and public engagement. This position oversees marketing strategies, digital platforms, developing and implementing outreach, and managing the City's online presence to support organizational goals, programs, services, and events. The role also provides leadership to assigned staff, collaborating across departments to deliver creative data-driven campaigns, and serves as a key resource during emergency communications.
Direct marketing campaigns, graphic design, multi-media content, and branding strategies to promote City programs, services, and initiatives.
Lead the creation of collateral materials and provide marketing counsel and support to City departments for events, campaigns, and special projects; incorporate bilingual and culturally competent strategies when possible. Oversee development and maintenance of the City's website, employee portal, and digital content; ensure accessibility and responsive design.
Manage social media platforms, respond to trends, monitor engagement, and use analytics to assess effectiveness and inform strategy. Maintain availability for after-hours/call-outs as needed to support emergency communications and City operations.
Supervise and develop assigned communications staff; ensure cross-training and resource allocation for departmental needs.
Evaluate communication tools and strategies for effectiveness and recommend improvements.
Assist with writing, media relations, photography, video production, and intergovernmental relations functions as needed.
Maintain professional standards and ensure compliance with City policies and branding guidelines.
Ability to manage complex projects, meet deadlines, work collaboratively, and interface professionally with stakeholders.
Proficiency in marketing strategy, social media management, and multimedia production.
Flexibility to work nights, weekends, and during emergency events as needed.
WORK ENVIRONMENTWork is primarily performed in an office setting with occasional field visits and exposure to emergency conditions, variable weather, and high-pressure situations.
The Marketing and Media Manager leads the City's marketing and multimedia initiatives to ensure consistent branding, effective communication, and public engagement. This position oversees marketing strategies, digital platforms, developing and implementing outreach, and managing the City's online presence to support organizational goals, programs, services, and events. The role also provides leadership to assigned staff, collaborating across departments to deliver creative data-driven campaigns, and serves as a key resource during emergency communications.
EXAMPLE OF DUTIES
The following list highlights the main responsibilities of this position. While it covers the core tasks, it may not include every duty that could be assigned. Employees may be asked to take on other responsibilities as needed to support the team and department.Direct marketing campaigns, graphic design, multi-media content, and branding strategies to promote City programs, services, and initiatives.
Lead the creation of collateral materials and provide marketing counsel and support to City departments for events, campaigns, and special projects; incorporate bilingual and culturally competent strategies when possible. Oversee development and maintenance of the City's website, employee portal, and digital content; ensure accessibility and responsive design.
Manage social media platforms, respond to trends, monitor engagement, and use analytics to assess effectiveness and inform strategy. Maintain availability for after-hours/call-outs as needed to support emergency communications and City operations.
Supervise and develop assigned communications staff; ensure cross-training and resource allocation for departmental needs.
Evaluate communication tools and strategies for effectiveness and recommend improvements.
Assist with writing, media relations, photography, video production, and intergovernmental relations functions as needed.
Maintain professional standards and ensure compliance with City policies and branding guidelines.
SUPPLEMENTAL INFORMATION KNOWLEDGE, SKILLS, AND
ABILITIESStrong written and verbal communication skills.Ability to manage complex projects, meet deadlines, work collaboratively, and interface professionally with stakeholders.
Proficiency in marketing strategy, social media management, and multimedia production.
Flexibility to work nights, weekends, and during emergency events as needed.
PHYSICAL
DEMANDSThis position requires lifting up to 30 pounds occasionally. Frequent activities include sitting, handling, fine dexterity, vision, hearing, and talking. Occasional activities include standing, walking, reaching, and climbing. Rare activities include kneeling, crouching, bending, and twisting.WORK ENVIRONMENTWork is primarily performed in an office setting with occasional field visits and exposure to emergency conditions, variable weather, and high-pressure situations.