Manager, US Employer Go-To-Market (TELUS Health)

Manager, US Employer Go-To-Market (TELUS Health) Telus Health - 3.7 Houston, TX Job Details $108,000 - $143,000 a year 9 hours ago Qualifications Marketing ROI (MROI) improvement Marketing automation tools Managing marketing teams Webinars Team leadership B2B business model Sales management systems proficiency Managing projects Marketing analytics CRM system proficiency Full Job Description À TELUS Santé, nous donnons à chacun les moyens de vivre plus sainement. Guidés par notre vision, nous exploitons la puissance de notre technologie de pointe et misons sur l'unicité des personnes pour créer le futur de la santé. En tant que chef de file mondial des services de santé et de bien-être - englobant la santé physique, mentale et financière - TELUS Santé améliore les résultats en matière de santé pour les consommateurs, les patients, les professionnels de la santé, les employeurs et les employés. TELUS Health is dedicated to empowering every person to live their healthiest life. We leverage leading-edge technology to shape the future of healthcare. Join our innovative team and make your future friendly while transforming healthcare across North America. Our team and what we'll accomplish together: We are seeking a strategic Manager of US Employer Client Acquisition to drive growth in the US market. Reporting to the Director of North American Marketing, you will develop and execute integrated marketing initiatives targeting HR leaders, brokers, insurers, and multinational employers in enterprise wellness and benefits sectors. The ideal candidate brings deep experience in enterprise and channel marketing within healthcare, HR technology, behavioral health, EAP, or employee benefits. You will partner cross-functionally with sales, product marketing, and client success teams to generate pipeline, strengthen broker relationships, and position TELUS Health as a trusted workforce wellbeing partner. This role requires a strong combination of strategic thinking, relationship management, campaign execution, analytics, and market knowledge, particularly within the U.S. and Latin American markets. What you'll do: Enterprise marketing

Demand Generation:

Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts Support account based marketing (ABM) programs targeting key employers, brokers, and insurers Create measurable KPIs and success metrics for all acquisition initiatives Partner closely with sales teams to align marketing with growth priorities and revenue goals Content and campaign development Create multi-channel campaigns across email, social media, digital and partner channels Develop case studies, white papers and enablement materials to drive lead progression Optimize conversion initiatives across digital and traditional channels

Partnership and Broker Development:

Strengthen marketing interlock and communication with US sales leaders Develop co-marketing opportunities and broker enablement programs Expand market visibility through strategic partnerships

Events and Thought Leadership:

Identify and prioritize high ROI events, conferences and industry sponsorships Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships Execute integrate events in key US marketing with pre-event, onsite and post event lead capture Measure and report on event ROI and market impact Analytics and Performance Measurement Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness Use data and insights to optimize campaigns and improve conversion performance Build dashboards and executive-ready reporting to demonstrate marketing impact Regional Market Leadership Adapt messaging and campaigns for regional and cultural relevance Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish) Team leadership and development: Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy Provide ongoing feedback, coaching and mentoring to support team development and growth What you bring: 10+ Years of experience in B2B marketing leadership 3-5+ years of proven team leadership with track record of building high performing teams Degree in marketing or equivalent experience Experience marketing to enterprise organizations, brokers, insurers, and multinational employers Demonstrated success executing ABM and enterprise demand generation programs Strong experience managing webinars, conferences, and executive events Proficiency in email marketing, social media, CRM systems, and marketing automation platforms Strong analytical skills with experience measuring marketing ROI Familiarity with broker ecosystems in employee benefits and wellbeing Understanding of behavioral health, employee wellbeing, and workforce resilience topics Knowledge of U.S. and Latin American business environments Experience supporting RFPs, proposals, and sales enablement Exceptional communication and presentation skills Professional fluency in English and Spanish (asset) Agile mindset with ability to adapt to market changes Strong organizational skills and ability to manage multiple stakeholders/projects independently

Salary Range:

$108,000-$143,000

Performance Bonus or Sales Incentive Plan:

12 % Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. À propos de nous Nous sommes une équipe axée sur les personnes, les clients et les objectifs, qui collabore, innove et crée des retombées positives au quotidien. Nous améliorons des vies grâce à nos solutions technologiques. Nous favorisons une culture d'innovation qui permet aux membres de l'équipe de résoudre des problèmes complexes et de produire des résultats exceptionnels sur le plan humain dans un monde numérique. À TELUS, nous sommes fiers de notre culture qui encourage la diversité. Nous croyons foncièrement à l'importance d'adopter des pratiques équitables en matière d'emploi. Ainsi, le dossier de tous les candidats qualifiés est étudié. Pendant tout le processus de recrutement, nous tenons compte des besoins particuliers des candidats handicapés, au besoin.

Avertissement :

Conformément à la Politique de sécurité des centres de données de TELUS Santé, tout membre de l'équipe susceptible de travailler dans un centre de données ou d'avoir accès à des renseignements détaillés sur les technologies de service client peut faire l'objet d'une enquête de sécurité auprès du gouvernement du Canada. Remarque aux candidats du Québec : si la connaissance de l'anglais est requise, c'est parce que le/la membre d'équipe qui occupera ce poste sera appelé(e), sur une base régulière, à interagir en anglais avec des parties externes ou internes ou encore à travailler dans un environnement informatique anglais dans le cadre de ses tâches. En déposant votre candidature pour ce rôle, vous comprenez et acceptez que vos informations seront partagées avec l'(les) équipe(s) d'acquisition de talents du groupe de sociétés TELUS et/ou tout gestionnaire impliqué dans le processus de sélection.