Marketing Manager

Marketing Manager RestaurantDealers.com Pharr, TX Job Details Full-time From $55,000 a year 1 day ago Benefits Flexible spending account Qualifications Hospitality Social media advertising Influencer partnership campaigns YouTube Management Lead generation experience (3-5 years) Content writing Email marketing campaigns Lead generation Mid-level SEM campaigns Marketing strategy development E-commerce ROI Online blogs Bachelor's degree Social media content creation Graphic design software Facebook Marketing analytics Brand awareness campaigns Data analytics tools Digital marketing performance monitoring B2B marketing Keyword topic research Paid search marketing Data-driven decision making Lead generation experience (6-10 years) Inbound marketing Paid search advertising campaigns Full Job Description Company Overview We are a dynamic technology company dedicated to transforming the hospitality industry through innovative digital solutions. Our mission is to empower hospitality businesses with cutting-edge tools that enhance guest experiences and streamline operations. Job Overview We are seeking an energetic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth & generate new inbound leads. In this role, you will develop and execute comprehensive marketing strategies, oversee digital campaigns, and optimize our online presence. Your expertise in digital marketing, content creation, and analytics will be vital in generating new leads, elevating our brand and reaching target audiences effectively. Duties Develop and implement integrated marketing strategies across digital channels including SEO, SEM, social media, email marketing, and content marketing to generate new inbound leads. Manage and optimize paid advertising campaigns on platforms such as Google Ads, YouTube, Facebook Advertising, and other social media channels to maximize ROI. Conduct keyword research and utilize SEO tools to improve organic search rankings, increase website traffic and generate new inbound leads. Oversee content creation for blogs, social media posts, email campaigns, and website updates. Assist with the strategies to build a lasting digital connection with our clients by overseeing the newsletters and promotional emails sent to our clients through various channels. Assist the marketing team by Interacting with new leads, prospects or clients and respond to social media messages, inquiries and comments & schedule presentations and meetings. Analyze campaign performance using Google Analytics, marketing automation tools, and other analytics platforms to inform data-driven decisions. Collaborate with graphic designers to produce compelling visual content using Adobe Creative Suite and Adobe Photoshop. Maintain a strong understanding of e-commerce trends and implement strategies for performance marketing that boost conversions. Create & implement strategies for brand awareness and collaborate with influencers to attract more potential leads . Proven experience in digital marketing or performance marketing roles with a focus on SEO, SEM, social media management, and content creation. Strong familiarity with SEO tools, Google AdWords, Google Analytics, and marketing automation platforms.. Demonstrated ability to develop B2B marketing strategies within the technology or hospitality sectors. Excellent copywriting skills combined with a strategic mindset for keyword research and conversion optimization. Prepare and present ideas to attract new leads in any way to our business. Join us to lead innovative marketing initiatives that shape the future of hospitality technology! Starting Salary from $55,000 + Performance Bonuses. This is a paid position with opportunities for growth and development in the dynamic field of marketing. If you are a creative thinker with a passion for driving business success through innovative marketing strategies, we would love to hear from you!

Pay:

From $55,000.00 per year

Benefits:

Flexible spending account Application Question(s): Please explain any experience you had in lead generation or how you can help generating new inbound leads.

Education:

Bachelor's (Preferred)

Experience:

B2B marketing: 3 years (Preferred) Lead generation: 3 years (Preferred)

Social Media Management:

3 years (Preferred)

Management:

3 years (Preferred)

Work Location:

In person