Pay Growth
?
out of 5
Not enough data
Not enough info to score pay or growth
Director of Product Marketing
Job
Robert Half
Richardson, TX (In Person)
Full-Time
Review key factors to help you decide if the role fits your goals.
Job Security
?
out of 5
Not enough data
Calculating job security score...
Total Score
81
out of 100
Average of individual scores
Skill Insights
Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
We are looking for a Director of Product Marketing to lead strategic marketing efforts that strengthen market presence and drive business growth. This role will shape product positioning, guide demand generation initiatives, and elevate brand visibility across B2B audiences. The ideal candidate brings a strong blend of strategic thinking, digital expertise, and data-driven decision-making to build impactful marketing programs.
Responsibilities:
- Lead the development of product marketing strategies that align with business objectives and support revenue growth.
- Create compelling positioning and messaging that clearly communicates value to target B2B customers and differentiates offerings in the market.
- Direct integrated digital marketing campaigns across relevant channels to increase engagement, generate leads with strong potential, and expand brand reach.
- Use performance data and market insights to evaluate campaign effectiveness and refine marketing plans for stronger results.
- Partner with cross-functional teams, including sales and product leadership, to ensure go-to-market initiatives are coordinated and effective.
- Oversee brand-building efforts that improve awareness, strengthen market credibility, and support long-term customer acquisition.
- Establish marketing metrics and reporting frameworks using tools such as Google Analytics to monitor trends and inform strategic decisions.