Senior Product Marketing Manager

Senior Product Marketing Manager ZAGG Inc - 3.5 Midvale, UT Job Details 9 hours ago Qualifications Product marketing Data analysis skills Customer segmentation Market research Bachelor's degree Cross-functional collaboration Cross-functional communication New product launch experience

Full Job Description Senior Product Marketing Manager Location:

Midvale, UT 84047 About the Role We are seeking a dynamic and experienced Senior Product Marketing Manager to join our team in Midvale, UT. In this role, you will be responsible for developing and executing marketing strategies that drive product adoption, increase market share, and support overall business growth. You will work closely with product management, sales, and cross-functional teams to deliver compelling messaging and positioning that resonates with our target customers. Key Responsibilities Develop and implement comprehensive product marketing plans that align with company objectives. Define product positioning, messaging, and value propositions to differentiate our products in the market. Collaborate with product management to understand product features, roadmap, and customer needs. Conduct market research and competitive analysis to identify trends, opportunities, and threats. Create sales enablement tools, including presentations, case studies, and product collateral. Work closely with the sales team to develop go-to-market strategies and support lead generation efforts. Manage product launches and coordinate cross-functional teams to ensure successful execution. Analyze marketing campaign performance and provide insights to optimize future initiatives. Serve as a product evangelist both internally and externally, representing the company at industry events and conferences. Qualifications Bachelor's degree in Marketing, Business, or a related field; MBA preferred. 5+ years of product marketing experience, preferably in technology or related industries. Proven track record of successfully launching and marketing products. Strong understanding of market research, competitive analysis, and customer segmentation. Excellent written and verbal communication skills. Ability to work collaboratively in a fast-paced, cross-functional environment. Experience with marketing automation tools and CRM systems is a plus. Strong analytical skills and data-driven mindset. How to Apply If you are passionate about product marketing and ready to make a significant impact, please submit your resume and cover letter to our HR department. ```