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Director of Marketing (Strategy & Management)
Job
Utah Manufacturers Association
Murray, UT (In Person)
$88,000 Salary, Full-Time
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Job Description
Director of Marketing (Strategy & Management) Utah Manufacturers Association Murray, UT Job Details Full-time $85,000 - $91,000 a year 2 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Parental leave Employee assistance program Vision insurance 401(k) matching Professional development assistance Flexible schedule Life insurance Retirement plan Qualifications Investment Sales management Account development Relationship management Account management Full Job Description Position Summary The Director of Marketing (Strategy & Management) oversees UMA's marketing vision, brand development, campaign execution, communications strategy, and marketing performance analytics. This role drives awareness, engagement, and member growth through strategic marketing initiatives. Key Responsibilities Marketing Ideation, Strategy & Execution Marketing Campaign Management & Updates UMA Brand Strategic Build & Management UMA Offering Build & Management UMA MFG Member Brand Build & Management UMA SER Member Offering Awareness Events Planning Events Content Events Promotion Coordination Events Execution & Follow Up Roundtables / Webinars Tours / Community Events Event Sponsorship Coordination Annual Investment Coordination Partner + Benefits Coordination Peer Event Coordination & Support
SEO / AI
Optimization Website Management Public Relations & Press Releases Marketing Performance & Analytics Reporting Marketing Budget Management Marketing for Events Plan, Build & Execute Marketing at Events Plan, Build & Execute 3rd Party Marketing Service Management Email Communications Management Social Media Management Website Management Video Project Management Print Design Management Audio / Podcast / Interview Management Event Content Ops Coordination Member Awards & Recognition Coordination Key Performance Indicators (KPIs) 1. Marketing-Driven Growth & Engagement- Marketing Qualified Leads (MQLs)
- Website Traffic Growth
- Event Attendance Influenced by Marketing
Target:
15-25% annual growth in engagement metrics 2. Brand Strength & Market Visibility- Media Placements & PR Reach
- Branded Search Growth
- Member Participation in Branding Programs
Target:
Continuous annual increase in visibility metrics 3. Marketing ROI & Execution Efficiency- Campaign ROI (%)
- Budget Variance (%)
- On-Time Campaign Delivery Rate (%)
Target:
90-95% on-time execution and budget variance within ±5% 1. Event & Program Participation- Event Attendance Rates
- Capacity Utilization (%)
- Program Participation Growth