Senior Marketing Director

Senior Marketing Director Viscadia Arlington, VA Job Details 12 hours ago Benefits Vision insurance Qualifications Bachelor's degree Senior leadership Full Job Description Arlington, VA, United States About the Company Viscadia is a consulting firm whose mission is to empower life sciences companies with clarity and confidence through forecasting. With teams in the United States, Switzerland, and India, we are well-equipped to provide the support global pharmaceutical and biotechnology companies need to make decisions quickly and with confidence. We are deeply committed to a vision of shared growth and success for our clients, colleagues, and communities. We are seeking a Marketing Director to drive this critical function and help shape Viscadia's next phase of growth. Reporting directly to the Founder and CEO, this individual will oversee a global marketing team and serve as a key member of the leadership team. This role sits at a unique inflection point. Foundational infrastructure, workflows, and a team are already in place, along with clear strategic priorities for 2026, including continued evolution of our brand identity, execution of our first in-house forecasting event, and expansion of our market presence. We are looking for a builder who can accelerate and elevate what has already been established. This means leaning into existing systems and momentum while identifying where to refine, scale, and push the function forward. The right leader will bring both respect for what's been built and the vision to take it to the next level. This role is based in our Arlington, VA office, with an expectation of four days per week in-office (one day remote), along with regular business travel. Roles and Responsibilities Strategy & Market Positioning The Marketing Leader is responsible for developing and executing Viscadia's marketing strategy while strengthening and scaling the existing team and infrastructure. Develop and execute a comprehensive, omni-channel marketing strategy that drives awareness, engagement, and growth Build a strong understanding of Viscadia's consulting work, clients, and the life sciences landscape; translate complex offerings into clear, compelling messaging Partner with leadership to refine positioning and differentiation in a competitive, specialized market Translate complex, analytics-driven consulting work into clear, differentiated messaging that resonates within the life sciences and healthcare ecosystem Commercial Partnership & Growth Partner with Principals and Associate Principals to support client engagement strategies from initial interaction through engagement completion Align marketing efforts with business development priorities to drive measurable impact Execution & Operations Build on and scale existing marketing infrastructure, including structured workflows and project management through Monday.com Drive forward established 2026 priorities, ensuring strong execution and measurable impact across key initiatives such as brand evolution and Viscadia's first in-house forecasting event Bring a continuous improvement mindset, identifying opportunities to enhance processes, increase efficiency, and elevate output without disrupting momentum Ensure disciplined execution across campaigns, content, conferences, and digital channels Brand, Communications & Presence Oversee corporate communications, including press releases, thought leadership, and social media Lead Viscadia's presence at key national and international conferences Manage external partners, including agencies and vendors, to deliver high-quality outcomes within budget Team Leadership & Development Lead, coach, and develop a growing global marketing team, including an established team in India and the U.S. Build on an existing strong foundation by fostering a culture of curiosity, accountability, and continuous improvement Operate as a champion for the team, creating clarity, trust, and empowerment rather than control-based management Define and evolve the marketing team structure to support future growth Qualifications Bachelor's degree required; Master's degree (MBA or MA/MS in Marketing or related field) strongly preferred 10+ years of experience in marketing leadership or agency account management roles, with at least 5 years of progressive leadership responsibility Experience in life sciences, healthcare, consulting, or a similarly complex, fast-paced industry preferred Experience stepping into an existing function with defined priorities and successfully building on established momentum Proficiency with CRM platforms such as HubSpot Demonstrated ability or strong interest in quickly learning and operating within a highly specialized domain Proven success executing omni-channel marketing programs (digital, conferences, content, SEO, etc.) Experience working within structured marketing operations and project management systems (e.g., Monday.com or similar platforms) Strong leadership capability with a track record of building, developing, and empowering teams Ability to influence cross-functional stakeholders without direct authority l Strong analytical and operational mindset, with experience using KPIs and dashboards to drive decisions Willingness and ability to travel up to 25%, including international travel Benefits Your voice matters here; you will have direct access to leadership and real influence on business outcomes. Viscadia embraces a People First philosophy for all its processes and policies.

This entails three core principles:

empathy, genuine care, and shared success. We believe that a positive employee experience spreads outward. We understand the power of having a strong vision for a brighter future. We invest our time, energy, and resources in supporting the right causes and making our world a better place. Quality of life is incredibly important, especially when you work in a highly competitive growth industry. We are dedicated to promoting positive and supportive work environments.