Leasing & Marketing Manager - Harrisonburg, VA

Ready to lead leasing performance, drive creative marketing strategies, and make a measurable impact?

At Management Services Corporation (MSC), part of The Caton Companies, we dont just manage communitieswe build them. Were looking for a dynamic Marketing & Leasing Manager who thrives on results, leads with energy, and knows how to turn strategy into signed leases.

This is your opportunity to take ownership of leasing success at one of our flagship student communities, Sunchase JMUwhere your ideas, leadership, and execution will directly impact occupancy, revenue, and resident experience.

What Youll OwnLeasing Leadership & Revenue GrowthDrive occupancy and leasing performance through proactive outreach, follow-up, and closing strategies Lead the full leasing cycle: prospecting touring application lease execution Analyze traffic, conversion, and leasing data to improve results week-over-week Partner on pricing strategy, renewals, and rate positioning using market data Marketing Strategy & ExecutionDevelop and execute a year-round marketing plan with measurable results Position the community competitively within the Harrisonburg market Oversee digital presence, advertising campaigns, and lead generation channels Plan and execute resident events, outreach campaigns, and brand-building initiatives Continuously evaluate whats workingand pivot quickly when its notCreate fun and exciting resident events Team Leadership & ManagementHire, train, and lead a high-performing leasing and marketing team Set expectations, coach for results, and hold the team accountable to goals Act as a key leader on-site, supporting the Property Manager in overall community success What You BringStrong background in apartment leasing, marketing, or property management Proven ability to drive leases, close deals, and hit occupancy targets Advanced proficiency in Microsoft Excel and Word, including:

Tracking weekly/monthly leasing performance vs. goals and prior year Supporting pricing and renewal strategy through data analysis Producing clean, professional reports and correspondence in Word Analytical mindsetcomfortable using data to drive decisions and adjust strategy Leadership experience with a focus on team development and accountability High energy, strong communication skills, and a customer-focused approach Knowledge of Fair Housing and leasing best practices What Youll Be Doing (Day-to-Day Impact)Monitor leasing traffic, conversions, and weekly marketing reports (Excel-driven analysis) Identify trends and make real-time adjustments to improve leasing performance Tour prospects and close leases when it matters most Review and process applications and leases with accuracy Maintain online listings, availability, and digital platforms Prepare professional reports, presentations, and resident communications (Word-based) Support resident relations, move-ins, and overall customer experience Contribute to budgeting, forecasting, and long-term property strategy Why Join MSC?Work for a locally owned, growing company that values your ideas Competitive salary based on experience Full benefits package including 401(k), medical, and dental A culture that works hard, supports each other, and celebrates successThe Caton Companies is an Equal Opportunity Employer #zr #LI-CE1