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Senior Director, Regional Marketing Strategy & Media Activation, Americas Marketing
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Hilton Worldwide
McLean, VA (In Person)
Full-Time
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Job Description
Exceptional Hospitality Starts with You This role is based at one of our corporate offices in McLean, VA or Dallas, TX This is your chance to be a part of a Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Senior Director, Regional Strategy & Media Activation you will be a core member of the Americas Marketing and Global Media leaderships teams and steer the region's marketing agenda. Reporting to the VP Americas Marketing, you will direct a complex media investment, ensuring marketing drives incremental demand and share shift. You will partner with Global Marketing, Commercial Directors, Distribution, and Pricing teams to translate enterprise strategy into performance outcomes. What you'll do during a typical day: Regional Strategy & Commercial Performance Lead the regional strategy, aligned to Hilton's enterprise go-to-market framework and commercial priorities. Translate business objectives into full-funnel performance marketing strategies that delivers incremental demand. Partner with global teams on AI/GenAI roadmap. Media Planning & Activation Oversee a large, multi-country budget across social, programmatic, video, paid search, and emerging platforms Set investment priorities, balancing short-term performance with long-term brand and demand creation. Measurement & Performance Use Marketing Mix Modeling (MMM), attribution, and advanced analytics to guide investment decisions and inform future strategy. Partner with Analytics to interpret insights and turn them into clear, actionable direction for leaders and agencies. Establish a regional test-and-learn culture, using evidence to grow what works and stop what doesn't. Agency & Partner Leaders Partner with agencies to solve complex challenges through integrated strategy and ensuring work reflects Hilton's commercial ambition and creative excellence. Partner with Global Center of Excellences for Content to ensure creative excellence and media performance are a shared outcomes. Leadership, Storytelling & Influence Lead a team of marketers, building future-ready teams that can operate through evolving platforms and challenges. Be a compelling storyteller, translating complex strategies into clear, narratives for non-marketing leaders, owners, and senior executives. What It Takes to Make the Stay You have these minimum qualifications: Twelve plus (12+) years of experience in marketing strategy, media planning, or performance marketing. Experience leading teams Deep grasp of full-funnel performance marketing and marketing strategy Travel up to 30% It would be useful if you have: Experience in hospitality, travel, retail, or complex multi-unit businesses Experience working in matrixed, global organizations. Comfort operating at the intersection of brand, performance, loyalty, and commercial strategy