Job Description
Director of Marketing 3.0 3.0 out of 5 stars 1741 Business Center Drive, Reston, VA 20190 Full-time Thompson Hospitality Corporation 337 reviews
Full-time Overview:
Thompson Hospitality seeks a strategic and hands-on Director of Marketing to lead brand growth, oversee marketing strategy including menu design, digital presence, loyalty programs, promotions, community partnerships, and analytics, requiring 7+ years of relevant experience, with the role offering competitive salary, benefits, and growth opportunities within a dynamic restaurant group. Responsibilities:
Thompson Hospitality is a growing restaurant group built on exceptional food, memorable guest experiences, and strong community roots. We're seeking a strategic and hands-on Director of Marketing to lead brand growth, drive revenue, and strengthen our connection with guests and local communities. This is a leadership role for someone who thrives in both creative and analytical environments—someone who can design menus and websites just as confidently as they can analyze ROI and optimize pricing strategy. Position Summary The Director of Marketing will oversee all marketing strategy and execution across our restaurant group. This role is responsible for brand positioning, menu and pricing strategy, loyalty programs, digital presence, promotions, community partnerships, and performance reporting. The ideal candidate understands the restaurant business deeply and knows how to drive guest counts, increase check averages, and maximize return on investment. Key Responsibilities Brand & Creative Leadership Lead menu design and engineering to optimize profitability and guest appeal Oversee website design, functionality, and ongoing digital enhancements Develop and execute loyalty programs that drive frequency and retention Plan and manage street marketing initiatives and local activation campaigns Revenue & Sales Growth Build and nurture community relationships to drive catering and event sales Design promotions that increase check average and customer counts Coordinate integrated marketing campaigns aligned with promotional activities Develop pricing and menu strategies to maximize return on investment Strategy & Analytics Determine product demand, market trends, and customer awareness levels Monitor guest satisfaction and implement improvement strategies Review, allocate, and optimize marketing budget for maximum impact Track, analyze, and report marketing performance metrics Qualifications:
7+ years of marketing experience, preferably within hospitality or multi-unit restaurants Proven experience with menu engineering, pricing strategy, and revenue optimization Strong digital marketing and website oversight experience Experience building loyalty programs and local marketing initiatives Demonstrated ability to analyze data and translate insights into action Strong project management and cross-functional leadership skills Excellent communication and relationship-building abilities Competitive Benefits:
Health/Dental/Vision Paid Time Off 401(k), matched up to 4% Short and Long Term Disability Tuition Reimbursement Employee Referral Program Pet Insurance Discounts:
Hotels, Travel, Tickets, Restaurants Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school Who We Are:
Thompson Hospitality is of the largest restaurants, food service, and facilities management companies in the country. We are highly built upon our values, do the right thing, do the best you can, and treat others how you want to be treated, which are shaped by more than 33 years of relationships with our clients, guests, and communities. We offer competitive benefits, see our website for more. https:
//www.thompsonhospitality.com/ We are an equal opportunity employer and value diversity. All employment decisions are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status under applicable federal, state, or local laws.
