Director of Marketing and Fan Engagement at the University of Vermont

The Director of Marketing & Fan Engagement provides strategic leadership and oversight of marketing, promotions, and fan engagement initiatives for Vermont Athletics. This position is responsible for developing and executing integrated marketing strategies that drive revenue generation, increase attendance, and enhance the overall fan experience. Reporting to the Associate Athletic Director for External Relations, this role works collaboratively across the External Relations unit, including ticketing, communications, Victory Club and corporate partnerships (Learfield / Vermont Sports Properties), to support departmental priorities and advance the Vermont Athletics brand. Essential Functions

• Develop, implement, and evaluate comprehensive marketing and promotional strategies for all sport programs, with a focus on revenue generation and attendance growth
• Plan, coordinate, and execute game-day marketing efforts, including promotions, theme nights, and in-game entertainment to enhance the fan experience, as well as support special events for the department
• Collaborate with ticketing, corporate partnerships, Victory Club and UVM Foundation to support integrated revenue strategies, including ticket sales, fundraising initiatives, and sponsorship activation
• Utilize data analytics and market research to inform strategy, measure effectiveness, and optimize marketing campaigns
• Ensure consistent application of Vermont Athletics brand standards across all marketing and fan engagement initiatives
• Partner with athletic communications and creative services to align messaging, storytelling, and content development
• Lead initiatives to strengthen student, campus, and community engagement
• Oversee digital marketing efforts, including email marketing, paid advertising, and coordination of social media strategy
• Supervise marketing and promotions staff, student employees, interns and spirit groups; provide leadership, mentorship, and performance management
• Contribute to strategic planning efforts as a member of the External Relations leadership team
• Support emerging initiatives, including Name, Image, and Likeness (NIL)-related promotional opportunities Bachelor's degree in sports management, marketing, business administration, communications, or related field Minimum of two (2) years of relevant professional experience in athletics marketing, fan engagement, or a related field Demonstrated experience developing and executing marketing strategies that drive revenue and attendance Effective organizational, communication, and interpersonal skills Experience using data and analytics to inform decision-making

Desirable Qualifications:

• Experience in NCAA Division I athletics or professional sports environment
• Experience with ticketing systems and customer relationship management (CRM) platforms
• Supervisory experience and demonstrated ability to lead and develop staff

Required Knowledge, Skills, and Abilities:

• Demonstrated knowledge of integrated marketing strategy, fan engagement, and revenue generation models within collegiate athletics or sports organizations
• Ability to develop and execute strategic initiatives in a fast-paced, deadline-driven environment while managing complex, multi-event schedules, including nights and weekends, with exceptional attention to detail, prioritization, and follow-through.
• Strong leadership, supervision, and team development skills, with the ability to manage staff and foster a high-performing culture
• Proven ability to collaborate across multiple functional areas, including communications, ticketing, development, and external partners
• Experience with data-driven decision making, including CRM systems, analytics, and campaign performance evaluation
• Working knowledge of digital marketing platforms and content strategy, including social media, email marketing, and web
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) or ability to oversee creative production effectively
• Strong communication and organizational skills, with attention to detail and project management capabilities
• Commitment to fostering an inclusive, respectful, and team-oriented work environment

Special Conditions of Employment:

• Evening, weekend, and holiday work is required
• Attendance at home athletic events, post season contests, and related functions is required
• 11-month annual position, possible 12th month temp employment