Head of Customer Marketing & Advocacy

Strategy and Operating Model Design and run the end-to-end customer advocacy program as its single accountable owner — from the first customer conversation through coordinated amplification. Transform an ad hoc approach with a programmatic, prioritized system with clear intake, sourcing, governance, and routing, and a prioritization framework that balances high-impact stories based on business value and narrative potential with long tail customer content. Establish a steady, predictable cadence — a reliable drumbeat — of high-value stories, so that no high-value story surfaces by luck or goes untracked. Deliver a clear reporting cadence to leadership and use the data to reallocate investment. Build, lead, and grow a dedicated customer marketing and advocacy team. Operate at the intersection of marketing, sales, customer success, communications/PR, partnerships, and product. Work hand in hand with Communications on customer-led narratives and earned media, and build durable alignment with brand, product marketing, field and commercial marketing, analyst relations, and sales leadership on advocacy priorities, engagement guardrails, and de-confliction of overlapping customer engagement. Every customer moment along from large tentpole moments to long tail high velocity — including marquee deal wins from the field — is sourced deliberately, tracked in one shared system, and amplified by design, with clear ownership end to end. A steady, predictable drumbeat of customer proof that senior commercial leadership can rely on, with business value — not pricing — as the through-line. A sustained amplification engine that reliably puts amplification-ready, industry-organized posts in the hands of execs and the field every week. An always-on, programmatic advocacy engine that reliably sources and activates customer stories across brand, campaigns, events, and the field. Deep, durable partnerships with sales and product marketing that make customer voice a default input to commercial marketing. A measurable contribution to key business outcomes — backed by a clear reporting cadence to leadership. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, customer-evidence roles, or related work experience OR equivalent experience. Bring a strong first-principles POV on how to build a best in class capability paired with strong leadership capability to lead change within a matrixed organization. 12+ years of marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, or customer-evidence roles. 10+ years leading and building high performing teams. Demonstrated track record of producing compelling customer stories across formats (written, video, and stage), with published examples you can share. Hands-on experience building or scaling a customer advocacy or reference program, ideally supported by a dedicated platform (e.g., ReferenceEdge, SlapFive, UserEvidence, or similar). Proven ability to influence and align cross-functionally across sales, product marketing, brand, and communications without direct authority. Direct experience working with sales and field teams to source and activate deal-win customer stories, including formalizing how the field feeds the storytelling pipeline. Experience standing up sustained social amplification programs (e.g., executive and employee advocacy on LinkedIn) and translating customer wins into business-value and ROI (Return on Investment) narratives. Excellent writing, editorial, storytelling, and executive communication skills. A balance of operational rigor and creativity — you build durable processes and you have a strong creative point of view. Experience activating customers across marketing touchpoints and campaigns - both large scale and targeted, along with Demonstrated use of AI tools to scale content creation and advocacy operations. Experience operating in a large, global, matrixed organization.