Pay Growth
?
out of 5
Not enough data
Not enough info to score pay or growth
Lifecycle Marketing Manager
Job
Insight Global
Redmond, WA (In Person)
Full-Time
Review key factors to help you decide if the role fits your goals.
Job Security
?
out of 5
Not enough data
Calculating job security score...
Total Score
78
out of 100
Average of individual scores
Skill Insights
Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
Job Description We are seeking an experienced Lifecycle Marketing Manager to join a growing team supporting a globally recognized entertainment and digital product ecosystem with a large, highly engaged user base across multiple platforms. As the portfolio continues to expand across products, media, and experiences, so do the ways customers interact with the brand. The Lifecycle Marketing team is responsible for delivering impactful messaging across owned marketing channels, including email, push, in-app, and other digital touchpoints. Campaigns span promotions, compliance, events, product education, first-time user experiences, re-engagement, and more. Description Partner with product marketing to define requirements for major promotional campaigns Design and map end-to-end customer journeys across channels Analyze campaign performance and summarize insights Lead weekly business updates for cross-functional stakeholders Manage campaign execution through centralized tracking systems Align messaging consistency across multiple channels and campaigns Optimize campaigns based on performance data and testing insights Partner with data teams to develop testing strategies and experimentation plans Generate hypotheses and experiments to improve engagement and performance Communicate status and progress to campaign stakeholders Capture insights from customer research, testing, and experiments Contribute as a subject matter expert in planning and brainstorming sessions Review and provide feedback on creative assets and messaging You'll partner closely with a diverse team of marketers, engineers, data scientists, creatives, and product leaders to drive day-to-day campaign operations at scale. Your work will help inform messaging strategy, improve customer experiences, and drive engagement across a global audience. Responsibilities Lead weekly lifecycle marketing business updates Manage campaign execution and tracking through a centralized system Drive multiple concurrent, global, cross-channel marketing campaigns Analyze campaign performance via dashboards and deliver actionable insights Present campaign performance with recommendations to improve KPIs Collaborate with stakeholders to define and execute campaign requirements Guide stakeholders through campaign processes, ensuring expectations are met Build strong cross-functional partnerships and influence campaign strategy Ensure accuracy and timeliness in campaign delivery and coordination Apply testing and data insights to optimize performance Establish and maintain campaign best practices and standards Manage campaign and experimentation backlogs We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.
To learn more about how we collect, keep, and process your private information, please review
To learn more about how we collect, keep, and process your private information, please review