Customer Lifecycle Marketing Manager

Customer Lifecycle Marketing Manager LogicGate - 4.0 Seattle, WA Job Details $130,000 - $160,000 a year 19 hours ago Benefits Health insurance Paid time off Qualifications Customer retention Multivariate testing Customer segmentation Project management Experimental design Marketing analytics A/B testing Data analytics tools SaaS Cross-functional collaboration B2B marketing Cross-functional communication Full Job Description LogicGate® is the leading AI GRC platform for the Enterprise, helping governance, risk, and compliance teams limit surprises, strengthen resilience, augment program performance, and confidently quantify impact and business value. Built to provide a centralized view of risk and compliance, with AI intelligence woven into the platform's core, LogicGate delivers real-time insights and actionable data to help drive current business decisions, with the flexibility to scale alongside evolving business needs. Recognized as a Leader in the GRC Market, LogicGate continues to further solidify its position as a best-in-class platform. At LogicGate, our people are the foundation of everything we do. We are committed to delivering an exceptional experience for our employees and our customers by empowering and enabling our people to take ownership, make an impact, and deliver their best work. The Role As Customer Lifecycle Marketing Manager, you will own the strategy and execution of data-driven programs that maximize customer lifetime value. Your mission is to drive product adoption, reduce churn, expand revenue, and turn customers into advocates. You'll design and optimize sophisticated, multi-channel campaigns across the customer journey—from onboarding through expansion—ensuring every customer realizes the full value of LogicGate's platform. This is a highly cross-functional, individual contributor role where you'll partner closely with Customer Success, Sales, Product, & Operations to create seamless, data-driven customer experiences that drive measurable business outcomes. You'll report to the Sr. Director of Growth Marketing. Responsibilities Design and execute multi-channel upsell and cross-sell campaigns that drive revenue expansion by identifying high-propensity accounts and delivering personalized, timely offers based on product usage, customer health scores, and buying signals Build and optimize retention programs that reduce churn through proactive engagement, product adoption initiatives, and early warning interventions for at-risk customers Own the customer advocacy engine by developing scalable programs to generate reviews (G2, Gartner, etc.), capture compelling case studies, and identify customer champions for reference calls, testimonials, and speaking opportunities Partner with Customer Success to design and execute data-driven onboarding and activation journeys (email, in-app messaging, webinars) that accelerate time-to-value and drive feature adoption Develop and manage customer engagement touchpoints including newsletters, webinars, virtual events, and content programs that keep customers informed, engaged, and connected to the LogicGate community Support and scale local user group programs and regional customer events that strengthen community, drive product education, and surface expansion opportunities Lead marketing strategy and execution for LogicGate's annual customer conference (Agility), including pre-event promotion, attendee engagement, and post-event follow-up to maximize ROI and customer sentiment Own customer segmentation strategy, leveraging product analytics, CRM data, and customer health metrics to deliver highly targeted, relevant campaigns that drive specific behaviors and outcomes Build an experimentation roadmap (A/B and multivariate testing) to continuously optimize messaging, timing, channels, and journeys across the customer lifecycle Establish clear KPIs and reporting cadences that measure program performance against key business objectives (NRR, churn rate, product adoption, customer satisfaction) and communicate results to cross-functional stakeholders

What You Bring Required:

6+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS, with a proven track record of driving retention, expansion, and customer lifetime value Deep expertise in building and executing data-driven customer programs across the post-sale journey, from onboarding through advocacy Strong analytical skills with experience using customer data platforms, product analytics tools (e.g., Pendo, Amplitude, Mixpanel), and marketing automation platforms (e.g., HubSpot, Marketo) to segment audiences and measure impact Demonstrated ability to design and execute experimentation frameworks (A/B testing, etc.) and use insights to optimize campaigns Exceptional project management skills with the ability to manage multiple programs simultaneously in a fast-paced, cross-functional environment Excellent written and verbal communication skills, with the ability to craft compelling customer messaging and influence stakeholders across the organization

Preferred:

Experience in the GRC, risk management, or compliance software space Background in sales-led growth (SLG) B2B SaaS environments with complex, enterprise sales cycles Hands-on experience with customer advocacy programs including review generation, case study development, and customer reference management Track record of successfully planning and executing customer events, user groups, or conferences The anticipated on-target earnings range for the role is $130,000 - $160,000 per year + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested. Hybrid Workplace Our hybrid workplace allows for flexibility aligned to role responsibilities and exceptional customer delivery. Location requirements for this role can be found above. Total Rewards We are proud to offer a variety of competitive, inclusive, and comprehensive total rewards that are designed to support the unique needs of our employees both inside and outside of the workplace. In addition to offering competitive salary and variable compensation plans, equity options, and flexible health and wellness benefits, we are proud to offer generous PTO, Annual Company Holidays, Health Days, and Summer Fridays. Employees' growth and development are supported throughout their career journey through informal and formal programs and activities, including access to LinkedIn Learning, regular People Leader training, and our internal Mentorship Program. Our Culture At LogicGate, our culture and employee experience are grounded in our core values of Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers, and Raise the Bar, which guide how we show up - for each other, our customers, and all we interact with. We believe that the strongest teams are made up of individuals who bring their different identities, experiences, and perspectives to the table. We are committed to fostering an inclusive work environment where all employees' differences are celebrated and everyone is encouraged to bring their authentic selves to work. We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster an inclusive culture. LogicGate also believes strongly in giving back to the communities in which we live and work. To enable our teams to give back, we offer paid volunteer hours and company-wide charitable activities supporting a variety of organizations and causes. We are proud to have been recognized as a top workplace by Built In, Crain's Chicago Business, the Chicago Tribune, and more. Visit our website to learn about our latest recognition. Learn more about our culture here. Excited about LogicGate but not familiar with GRC? GRC stands for Governance, Risk, and Compliance GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law. The GRC market is rapidly expanding with continuous growth opportunities. The current market size was valued at $50.5 billion in 2024 and is projected to reach $104.5 billion by 2031.