Senior Brand Growth & Performance Marketing Manager

Senior Brand Growth & Performance Marketing Manager Trend Capital Holdings, Inc. - 3.0 Vancouver, WA Job Details Full-time $100,000 - $200,000 a year 12 hours ago Benefits Health insurance Dental insurance Vision insurance 401(k) matching Qualifications Cross-platform strategy Audience analysis Social media advertising campaigns Market segmentation (product management technique) Media performance reporting Customer segmentation analysis Managing budgets in a search marketing role Digital marketing budget management Key Performance Indicators Attribution modeling Programmatic advertising media campaign management New customer acquisition Media data analysis Marketing analytics Channel management Data analytics technologies Cross-functional communication Full Job Description

ABOUT THIS JOB

We are looking for a senior-level brand growth expert to lead multi-channel customer acquisition and brand expansion initiatives across digital advertising platforms. This person will have deep expertise in scaling brands through performance-driven media strategies while maintaining a strong understanding of attribution, measurement, and incrementality. The ideal candidate has hands-on experience managing large-scale campaigns across Programmatic, CTV, Paid Social, and Search/Video platforms, with a strong analytical mindset and a proven ability to optimize growth through data-driven decision-making.

RESPONSIBILITIES

Develop and execute integrated brand growth strategies across multiple paid media channels.

Manage and optimize campaigns across:

Programmatic Advertising Connected TV (CTV) Google / YouTube Facebook / Instagram TikTok Drive customer acquisition and brand awareness initiatives with a focus on scalable growth. Build and oversee cross-channel media plans, budgeting, targeting, and optimization strategies. Lead measurement and analytics efforts to evaluate campaign effectiveness and ROI.

Implement and improve:

Cross-network attribution frameworks Incrementality testing methodologies Conversion tracking and analytics systems Partner with creative, product, and analytics teams to improve campaign performance and audience engagement. Analyze performance data and provide actionable insights and recommendations. Stay current on emerging trends, platforms, and technologies within digital advertising and brand marketing.

REQUIRED KNOWLEDGE & SKILLS

5+ years of experience in brand growth, performance marketing, or media buying. Proven expertise running large-scale campaigns across multiple advertising channels.

Strong understanding of:

Attribution modeling Incrementality testing Tracking and analytics infrastructure Customer acquisition strategy Hands-on experience with major advertising platforms including Google Ads, Meta, TikTok, DSPs, and CTV platforms. Deep analytical capabilities with experience interpreting performance metrics and making optimization decisions. Strong communication and collaboration skills. Ability to operate strategically while also executing tactically. Experience scaling consumer brands across multiple acquisition channels. Familiarity with modern measurement tools and analytics platforms. Experience managing significant advertising budgets. Strong understanding of creative testing and audience segmentation strategies.

Our company offers great benefits:

full healthcare package (medical, dental, vision, life), 401k with a company match, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth.