Social Media and Marketing Manager

Social Media and Marketing Manager gorilla auto center Yakima, WA Job Details Full-time $42,000.00 - $56,601.67 a year 22 hours ago Qualifications Branding Paid advertising campaign management Facebook Marketing analytics Instagram Video editing Full Job Description Overview Are you passionate about crafting compelling stories and building vibrant online communities? We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts! In this role, you will develop and execute dynamic social media strategies, elevate brand presence across multiple platforms, and drive engagement through creative content creation. Your expertise will help us connect authentically with our audience, boost our visibility, and support our overall marketing goals. If you thrive in a fast-paced environment and love turning ideas into impactful campaigns, this is the perfect opportunity for you to make a difference! Responsibilities Develop and implement comprehensive social media strategies aligned with brand objectives across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences. Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics. Conduct social listening to track brand mentions, industry trends, and competitor activities to inform marketing strategies. Optimize content for search engines (SEO) by integrating relevant keywords and hashtags to increase organic reach. Coordinate with public relations teams to manage brand reputation and craft positive media relationships. Utilize analytics tools such as Google Analytics and web analytics platforms to measure campaign success and identify opportunities for growth. Oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI. Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation that aligns with branding standards. Maintain consistent branding across all digital channels while supporting e-commerce initiatives through targeted digital marketing efforts. Experience Proven experience managing social media marketing campaigns across multiple platforms with measurable results. Strong proficiency in content creation tools including Adobe Photoshop, Adobe Illustrator, and video editing software. Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand presence online. Knowledge of SEO best practices, keyword research techniques, and web analytics tools such as Google Analytics. Experience managing Facebook Advertising campaigns and understanding of digital advertising metrics. Ability to craft compelling copy with excellent proofreading skills that reflect brand voice. Background in relationship management within public relations or influencer collaborations is a plus. Demonstrated ability to develop innovative branding strategies that enhance online visibility and customer engagement. Join us in shaping captivating digital narratives that inspire action! This paid position offers a fantastic opportunity to grow your skills within a vibrant team dedicated to excellence in social media marketing and branding innovation.

Pay:

$42,000.00 - $56,601.67 per year

Work Location:

In person