Marketing Manager - Pieper Electric

Role Overview
The Marketing Manager leads execution and alignment of PPC's enterprise marketing strategy within assigned operating company (OpCo) or business segment. This role is responsible for driving growth, strengthening the brand, and enhancing customer experience by connecting strategy to execution across the full marketing funnel.
The Marketing Manager partners with enterprise marketing functions and OpCo leadership to deliver scalable, consistent, and data-driven marketing programs that support pipeline development, customer engagement, and business performance. Key Responsibilities Market Strategy, Growth & Demand Generation Partner with OpCo leadership to translate enterprise strategy into local growth and demand generation plans
Develop and execute integrated marketing campaigns that drive pipeline growth, market visibility, and account development
Analyze market trends, customer needs, and competitor activity to inform business decisions
Manage opportunity tracking, campaign performance, and reporting in collaboration with CRM and analytics teams
Support pursuit strategy, key accounts, and priority growth initiatives Brand Leadership & Content Strategy Ensure consistent application and evolution of PPC brand standards across all OpCo marketing efforts
Lead development of marketing content, including proposals, collateral, digital campaigns, and thought leadership
Oversee creative execution in partnership with Creative Services (design, copy, video, photography)
Manage public relations efforts, including awards, publications, and industry visibility
Maintain a strong, consistent brand presence across all customer touchpoints Customer Experience (CX) Leadership Drive execution of customer experience initiatives across the lifecycle--from sales through project delivery and service
Collaborate with teams to identify key "moments that matter" and ensure consistency in customer interactions
Utilize customer feedback (CSAT, NPS, etc.) to identify improvement opportunities and influence operational decisions
Support closed-loop feedback processes to ensure customer insights lead to action
Partner with operations to align messaging, communication, and experience delivery MarTech, Digital & Analytics Management Oversee digital presence, including website, social media, and email marketing execution
Partner with enterprise teams to leverage marketing technology platforms (CRM, CMS, analytics tools) effectively
Monitor and report on campaign performance, digital engagement, and ROI
Ensure data integrity across systems to support accurate reporting and decision-making
Identify opportunities to optimize marketing performance through data-driven insights OpCo Alignment & Cross-Functional Leadership Serve as the primary marketing partner to assigned OpCo(s), ensuring alignment with both local priorities and enterprise strategy
Lead project planning, prioritization, and execution across multiple initiatives
Manage relationships with internal stakeholders, agencies, and external partners
Mentor and support Marketing Coordinators and Associates, driving skill development and consistency Core Capabilities Strong strategic thinking with ability to translate strategy into execution
Experience managing integrated marketing campaigns across multiple channels
Knowledge of brand management, digital marketing, CRM systems, and analytics
Strong project management and organizational leadership skills
Ability to influence and collaborate across cross-functional teams and leadership levels
Excellent communication, storytelling, and presentation skills
Analytical mindset with ability to interpret data and drive action
Adaptability in a fast-paced, multi-OpCo environment Education & Experience Bachelor's degree in Marketing, Communications, Business, or related field required
5+ years of marketing experience, preferably in the A/E/C or professional services industry
Experience working in a multi-entity or decentralized organization is preferred