Marketing Sales Manager - B2B

We are looking for an experienced Marketing Sales Manager. This position is suited for a commercially minded leader who can connect marketing systems, outbound sales activity, and performance reporting to create a stronger pipeline of promising opportunities. The role combines hands-on execution with strategic oversight, using CRM and prospecting platforms to improve lead generation, sales alignment, and visibility into results.

Responsibilities:

• Design and lead targeted outreach initiatives using Salesforce and ZoomInfo to generate interest and expand the prospect base.
• Create segmented account lists by evaluating industry fit, buyer profile, and engagement data to focus efforts on the most promising opportunities.
• Oversee lead routing, tracking, and campaign data within Salesforce so activity is documented accurately and reported consistently.
• Partner with the sales team to refine messaging, share campaign insights, and improve the quality of leads entering the pipeline.
• Review conversion metrics and campaign outcomes regularly, then recommend adjustments that strengthen response rates and opportunity creation.
• Maintain clean and current prospect and customer records across core platforms to support reliable outreach and reporting.
• Conduct outbound calls to prospective customers, confirm buying interest, and arrange meetings or demonstrations for sales representatives.
• Develop account-based marketing materials such as presentations and one-page collateral tailored to different customer segments and partner audiences.
• Build dashboards and reporting views for leadership that highlight pipeline source, marketing influence on revenue, and performance by market segment.
• Improve digital lead capture by enhancing landing pages, website forms, and search visibility for relevant business-to-business solutions.