Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
Digital Marketing Specialist Denken Solutions Inc - 4.6 Birmingham, AL Job Details Contract $30.00 - $31.87 an hour 1 day ago Qualifications Google Ads Certification Research Bachelor's degree Data-driven problem-solving Adaptability Marketing analytics Paid search marketing
Full Job Description Job Title:
Digital Marketing Specialist Location:
Birmingham, AL - 35203
Duration:
2 months contract
Job Description:
A Digital Marketing Specialist is a professional responsible for planning, executing, and managing digital marketing campaigns and strategies to promote a company's products, services, or brand online. They use various digital channels and tactics to reach target audiences, increase brand visibility, and drive online engagement and conversions.
Responsibilities:
Digital Strategy:
Develop and implement comprehensive digital marketing strategies that align with business objectives, target audience profiles, and budget constraints. Search Engine Optimization (SEO): Optimize website content, structure, and performance to improve organic search rankings and increase visibility on search engines.
Online Advertising:
Plan, create, and manage online advertising campaigns, including pay-per-click (PPC) advertising, display ads, and social media advertising.
Content Marketing:
Create, curate, and promote high-quality and engaging digital content across various platforms, including blogs, articles, videos, infographics, and social media posts.
Social Media Management:
Manage and maintain social media accounts, including content creation, scheduling, and engagement with the online community to build brand awareness and customer relationships.
Email Marketing:
Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails, while adhering to best practices.
Analytics and Reporting:
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media analytics platforms. Provide insights and recommendations for optimization. Conversion Rate Optimization (CRO): Identify opportunities to improve website user experience and conversion rates through A/B testing, user behavior analysis, and landing page optimization.
Marketing Automation:
Implement and manage marketing automation tools to streamline processes, segment audiences, and nurture leads.
Competitor Analysis:
Research and analyze competitors' digital marketing strategies and industry trends to identify opportunities and threats.
Budget Management:
Allocate and manage the digital marketing budget effectively to maximize return on investment (ROI) and achieve campaign goals. Adherence to
Regulations:
Ensure compliance with digital marketing regulations and best practices, including data privacy and online advertising standards.
Stay Current:
Stay updated on digital marketing trends, emerging technologies, and industry changes to adapt strategies accordingly.
Qualifications:
Education:
A bachelor's degree in marketing, digital marketing, business, or a related field is typically preferred.
Digital Marketing Experience:
Proven experience in digital marketing, including managing online advertising campaigns, SEO, content marketing, and social media.
Digital Tools:
Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO tools, email marketing software, and social media management tools.
Content Creation:
Strong content creation and writing skills for various digital channels.
Data Analysis:
Ability to analyze data, extract insights, and make data- driven decisions.
Creativity:
A creative mindset to develop innovative and engaging digital marketing campaigns.
Communication:
Strong written and verbal communication skills for creating compelling content and effective communication with team members and stakeholders.
Adaptability:
Ability to adapt to changing digital marketing trends, algorithms, and technologies.
Project Management:
Effective project management skills to meet deadlines and manage multiple campaigns and initiatives simultaneously.
Certifications:
Relevant digital marketing certifications, such as Google Ads or HubSpot certifications, can be beneficial.
Pay:
$30.00 - $31.87 per hour Application Question(s): What is your current full address with zip code? What is the best email and contact number to reach you?
