Marketing Specialist

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Closing Date:

04/23/2026

Type of Position:

Marketing Workstudy Position:

No Job Type:

Regular Work Shift:

Day Shift (United States of America)

Sponsorship Available:

No Institution Name:

University of Arkansas, Fayetteville Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation's top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations. The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation's strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life. As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary. Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening. If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied. For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

Department:

Communications Department's Website:

https://globalcampus.uark.edu/

Summary of Job Duties:

The Marketing Specialist supports the development and execution of strategic social media initiatives and overall marketing efforts that drive awareness and increase enrollments in online degree programs and registrations for Professional and Workforce Development programs. This role contributes to content planning, campaign development, and day-to-day social media operations, while ensuring consistent, brand-aligned messaging across platforms. The specialist develops and leverages social media performance data, trend analysis, and competitive higher education insights to continuously refine strategies and improve social media results. The specialist collaborates closely with internal teams to produce high-quality, audience-focused content and campaigns that support institutional goals and priorities for all marketing-related initiatives. The position supports overall marketing, enrollment and student success initiatives across multiple platforms beyond social media. This role requires a balance of creativity, analytical thinking, organization, and operational savvy to enhance brand visibility, strengthen stakeholder engagement, and support overall marketing effectiveness. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Qualifications:

Minimum Qualifications:

The formal education equivalent of a high school diploma At least one year of specialized training in social media coordination At least three years of experience in marketing support or administrative support

Preferred Qualifications:

Active progress towards the pursuit of a bachelor's degree in marketing, communications or a related field At least one year of experience in business social media ideation, production, and scheduling At least one year of experience in marketing Excellent writing, editing and communication skills as evidenced by application materials Proven experience in social media management tools (e.g. Hootsuite, Canva, Adobe Express) Experience promoting higher education programs or adult education

Knowledge, Skills & Abilities:

Willingness to learn new skills Marketing skills and abilities Ability to track and report effectiveness Ability to communicate and collaborate with a diverse group of internal and external stakeholders Please include a portfolio or work examples (provide URLs or upload files) with your required document submissions. Letter(s) of recommendation may be uploaded, but are not required for consideration.

Additional Information:

Applicants will be required to complete a position-related project prior to final selection.

Salary Information:

$43,923 - $45,000 Required Documents to

Apply:

Cover Letter/Letter of Application, List of three Professional References (name, email, business title),

Resume Optional Documents:

Letters of Recommendation, Proof of Veteran Status Recruitment Contact Information:

Nina Reich HR Coordinator All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS Please do not send to listed recruitment contact. Special Instructions to

Applicants:

Pre-employment Screening Requirements:

Criminal Background Check, Sex Offender Registry The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law. The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all. The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights. Persons must have proof of legal authority to work in the United States on the first day of employment. All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:

N/A Frequent Physical Activity:

Manipulate items with fingers, including keyboarding

Occasional Physical Activity:

N/A Benefits Eligible:

Yes The University of Arkansas System is a comprehensive, publicly-supported higher education institution composed of 18 unique campuses, divisions and administrative units that share the singular goal of serving Arkansas residents and others by developing and sharing knowledge to impact an ever-changing world. The UA System provides access to academic and professional education, and develops intellectual growth and cultural awareness in its students, staff and faculty. The system further promotes an atmosphere of excellence that honors the heritage and diversity of our state and nation. It provides students, researchers and professionals with tools to promote responsible stewardship of human, natural and financial resources in Arkansas and around the globe, and with workforce-relevant knowledge to enhance economic development efforts that improve the overall quality of life and societal well-being. Universities University of Arkansas, Fayetteville University of Arkansas at Little Rock University of Arkansas for Medical Sciences University of Arkansas at Monticello University of Arkansas at Pine Bluff University of Arkansas at Fort Smith The University of Arkansas System eVersity Two-Year Colleges Phillips Community College of the University of Arkansas University of Arkansas Community College at Hope-Texarkana University of Arkansas Community College at Batesville Cossatot Community College at the University of Arkansas University of Arkansas Community College at Morrilton University of Arkansas Community College at Rich Mountain University of Arkansas Pulaski Technical College Other Units University of Arkansas System Division of Agriculture Arkansas Archaeological Survey Criminal Justice Institute Arkansas School for Math, Sciences, and the Arts University of Arkansas Clinton School of Public Service Arkansas Research and Education Optical Network (ARE-ON)