Job Description
Digital Marketing Specialist Jayden Presleigh, The Salon and Jayden P Boutique Carlsbad, CA Job Details Part-time | Full-time $19 - $24 an hour 20 hours ago Benefits 401(k) 401(k) matching Employee discount Flexible schedule Qualifications Social media advertising campaigns Pinterest Salesforce Shopify Reporting and dashboarding tools Product photography Photo editing Bachelor's degree Facebook Marketing analytics Promotional video projects Instagram Editing Full Job Description We are seeking a highly skilled and motivated Digital Marketing Specialist to join our growing team at Jayden Presleigh, The Salon and Jayden P Boutique . This strategic role involves driving traffic, increasing engagement, and boosting conversions across multiple digital platforms—including Pinterest, email marketing, paid social, Shopify, SEO, and branded content creation. If you thrive in a fast-paced, creative environment and are fluent in both data and design, we want to meet you.
Key Responsibilities:
Pinterest Marketing Develop and execute Pinterest strategies to grow visibility and drive web traffic Create and manage boards, pins, and promoted ads Analyze metrics to optimize pin performance and campaign results Content Creation Capture and curate high-quality visual content (photos and videos) for social, email, and website Collaborate with the salon and boutique teams to create BTS, lifestyle, UGC, and trend-driven content Assist in styling, scripting, and editing content for Instagram Reels, TikTok, Pinterest, and more Maintain a content calendar aligned with campaigns, product drops, and events Website Management & SEO Oversee the maintenance and performance of our website(s) Implement SEO best practices and conduct keyword research Track search rankings and continuously optimize content Google Analytics (GA4) Set up, monitor, and report on Google Analytics (GA4) performance Translate insights into actionable strategies Build dashboards and reports for leadership review Shopify Store Management Maintain product listings, imagery, and collections in Shopify Optimize UX to improve conversion rates and session duration Analyze Shopify reports and make strategic adjustments Email Marketing Plan, create, and execute email campaigns that nurture and convert Write high-converting email copy and design branded templates Monitor list health, segment audiences, and test for engagement Facebook & Instagram Ads Create and manage paid social campaigns from concept to analysis Optimize creatives, targeting, and ad spend for best ROI Stay up-to-date with platform changes, trends, and policy updates Qualifications:
Bachelor's degree in Marketing, Communications, or related field Proficient in Shopify, Google Analytics (GA4), Pinterest, Klaviyo (or similar), and Meta Ads Manager Experience capturing and editing original photo/video content for digital platforms Strong understanding of SEO, email marketing, and social strategy Data-driven with excellent analytical and problem-solving skills Exceptional written and verbal communication Ability to work independently and collaboratively in a high-energy team Job Types:
Full-time, Part-time Pay:
$19.00 - $24.00 per hour Benefits:
401(k) 401(k) matching Employee discount Flexible schedule Work Location:
In person
