Marketing Insights Lead, Apple Services

Summary At Apple, we don't just build great products - we create a kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. We are seeking a Marketing Insights, Analysis & Reporting Lead within Services Marketing to drive holistic and actionable insights across iCloud, Creator Studio, Apple One, News, Fitness, and Books. This role will translate complex data into clear insights that shape marketing strategy, optimize investment decisions, and elevate executive understanding of performance. Description In this role, you will lead the development and execution of a comprehensive marketing insights and reporting framework across a diverse portfolio of marketing initiatives. You will partner closely with Data Science, Analytics, Finance, and Marketing teams to ensure consistent measurement, clear performance visibility, and actionable recommendations. You will establish scalable reporting cadences, define KPI frameworks across channels (paid media, on-device experiences, lifecycle, social), and guide the implementation and evolution of advanced measurement approaches, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). As a central connector across teams, you will synthesize inputs from multiple data sources to tell a cohesive performance story, identify optimization opportunities, and support investment decisions across a multi-million dollar marketing portfolio. Minimum Qualifications Bachelor's degree in Marketing, Business, Analytics, or a related field 7+ years of experience in marketing analytics, growth marketing, performance measurement, or a related field Strong analytical capabilities with experience working across large, complex datasets Experience defining KPIs and building reporting frameworks across multiple marketing channels Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, Keynote) Strong communication skills with experience building executive-level presentations Preferred Qualifications MBA, MS in Data Science, or equivalent experience Experience in subscription-based or digital services businesses Familiarity with MMM and MTA methodologies Strong storytelling skills - able to distill complex analyses into clear, compelling narratives Ability to operate effectively in ambiguous environments and build processes from the ground up Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $210,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about

Apple Benefits Note:

Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.