Sr. Strategist, Vertical Marketing, Auto, Strategic Agency and Advertiser Marketing (SAAM)

Description Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth. To accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of advertisers, agencies and tech innovators. The Growth Marketing team within Amazon Ads builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com. We do this by developing bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. To further our mission, we're seeking a Senior Strategist of Automotive Vertical Marketing who excels in driving strategic partnerships, unlocking new growth opportunities, and shaping the future of digital advertising. If you're passionate about revolutionizing the advertising industry and have the skills to match, we want you on our team.

Job Overview:

The Strategic Agency and Advertiser Marketing (SAAM) team drives growth through innovative programs with our most strategic advertisers and partners. We're seeking a results-driven marketer to develop and quarterback vertical partnerships that accelerate adoption, build pipeline, and influence revenue. Working closely with sales teams and marketing channels, you'll lead integrated marketing plans and forge collaborative relationships with enterprise clients and agency/tech partners. The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry, combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies. You should have experience in the automotive (auto) vertical, developing insights-led content to educate and inspire automotive brands, inclusive of original equipment manufacturers (OEM), regional dealer associations, and local dealers. The Sr. Strategist for Automotive will also be responsible for account based marketing, seamlessly navigating complex enterprise-level relationships with our most mature / sophisticated advertising customers. You should excel at leading cross-functional teams, developing integrated campaigns, and building cohesive customer journeys to lead advertisers down the funnel. We're looking for a skilled relationship builder adept at stakeholder management across all levels and a collaborative team player who thrives in a fast-paced, ambiguous environment. Your ability to deliver innovative solutions across diverse partner categories, coupled with exceptional storytelling and communication skills, will be crucial. Above all, you should be a customer-obsessed, entrepreneurial self-starter passionate about driving results. Key job responsibilities

• Develop and own the vertical strategy across 1:1 or 1:few programs for strategic automotive accounts
• Build joint go-to-market plans with sales, marketing, partner, and product teams to support account growth and partner-led opportunities
• Drive personalized, bespoke marketing tactics to engage multiple decision-makers across target accounts
• Lead integrated campaigns across digital, events, content, and executive engagement tailored to specific accounts or partners
• Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and partner teams to ensure consistent and personalized execution
• Creation of custom content, sales enablement materials, and partner co-marketing assets
• Track and measure account engagement, influence on pipeline/revenue, and campaign ROI
• Use insights to refine targeting, messaging, and tactics
• Serve as a voice of key partners/accounts internally to inform product, messaging, and experience
• Provide regular updates to stakeholders and partners on campaign progress, results, and key insights Basic Qualifications
• Bachelor's degree
• 6+ years of Integrated B2B marketing experience, with focus on account-based and/or vertical marketing, and/or enterprise marketing
• Experience building, executing, driving direction and alignment of vertical marketing strategies with large cross-functional teams
• Exceptional organizational and project management skills to manage multiple campaigns and deadlines
• Experience in a business-to-business (B2B) environment, high-tech products/services
• Experience using data and metrics to drive improvements
• Strong written and verbal communication skills to effectively communicate with partners, internal teams, and senior leadership
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 7+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience Preferred Qualifications
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• Master's degree in marketing, advertising, or technology
• 4-5 years experience working with Automotive brands/in the Automotive vertical
• Experience in marketing to enterprise brands within a technology, advertising, or SaaS environment
• Experience managing marketing programs across time zones, regions, and global cross-functional teams
• Experience with project management and CRM tools like Workfront, Airtable and Salesforce Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:

Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Culver City

• 141,000.00
• 190,700.00 USD annually USA, NY, New York
• 155,400.00
• 210,300.

00 USD annually