Digital Marketing Specialist

Description We are looking for a Digital Marketing Specialist to support our engineering-focused client. They are looking for someone with experience in hands-on execution to expand brand reach, improve lead generation, and elevate digital engagement. The role calls for someone who is comfortable using analytics, content, and marketing technology to deliver measurable results. This role will focus on executing organic digital marketing strategies with the following priorities:

Social Media Marketing:

Manage and grow our presence on LinkedIn, YouTube, Facebook, and Instagram through community building and engagement

Content Development:

Transform blog articles into empathetic marketing content and extract social media posts aligned with our brand voice

Email Marketing:

Design and execute email campaigns with measurable results

Website Optimization:

Implement SEO best practices to drive organic traffic

Cross-functional Collaboration:

Coordinate closely with our graphic designer to ensure cohesive campaign execution

Critical Note:

We operate exclusively through organic growth strategies. This role is not suited for professionals accustomed to paid advertising or budget-driven impression tactics. Requirements • 5+ years of experience in digital marketing, with a strong record of managing multi-channel campaigns. Technical Skills + Proven expertise in social media marketing, email marketing, content development, and SEO + Proficiency (or strong willingness to learn) in: + Looker Studio + Google Analytics (GA4) + Google Search Console + WordPress + Social media CMS tools

Desirable:

Video editing capabilities AI Integration As AI becomes integral to modern marketing, candidates must demonstrate: + Sensitivity to AI-enhanced workflows (proficiency preferred) + Ability to use AI ethically and legally to improve results and efficiency + Comfort learning our provided AI aggregate platform Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .