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Digital Marketing Specialist
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Robert Half
Irvine, CA (In Person)
Full-Time
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Job Description
Robert Half Digital Marketing Specialist Irvine, CA Apply Description We are looking for a Digital Marketing Specialist to join a growing team on a contract-to-permanent basis. This role is ideal for a marketing specialist who combines strong campaign execution skills with strong written communication and a data-driven mindset. You will help elevate digital outreach efforts across paid and email channels while using performance insights to refine strategy and improve results.
Responsibilities:
- Develop and manage digital marketing initiatives across paid search, email, and related online channels to support business growth.
- Create compelling marketing copy and campaign content that aligns with brand voice and engages target audiences.
- Monitor campaign performance using analytics tools and translate findings into practical optimization recommendations.
- Oversee Google Ads and search advertising activities, including campaign setup, budget tracking, keyword refinement, and performance improvement.
- Build, schedule, and evaluate email campaigns to strengthen audience engagement and drive measurable response.
- Partner with internal stakeholders to coordinate marketing priorities, timelines, and deliverables across ongoing projects.
- Analyze channel metrics and prepare clear reporting that highlights trends, outcomes, and next steps for improvement. Requirements
- Demonstrated experience in digital marketing with hands-on responsibility for campaign execution and performance tracking.
- Strong writing and editing skills with the ability to produce clear, audience-focused marketing content.
- Proficiency with Google Ads, Google AdWords, and Google Analytics.
- Experience planning, launching, and optimizing email marketing campaigns.
- Ability to interpret data, identify trends, and make informed recommendations based on results.
- Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
- Comfortable working through a virtual interview process and contributing effectively in a collaborative team setting.