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Digital Marketing Specialist
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Robert Half
Irvine, CA (In Person)
Part-Time
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Job Description
Description We are looking for a part-time Digital Marketing Specialist to support targeted brand and campaign initiatives for a long-term contract opportunity based in Irvine, California. This part-time role will focus on creating compelling marketing materials, strengthening digital presence, and helping deliver strategic programs that elevate visibility and engagement. The ideal candidate brings hands-on experience across digital advertising, analytics, content development, and website optimization, along with the ability to manage multiple priorities in a fast-paced environment.
Responsibilities:
- Plan and carry out digital marketing campaigns designed to promote technology-focused services and solutions across relevant channels.
- Create original marketing content, including customer success stories and supporting materials, tailored to brand and audience needs.
- Develop structured messaging resources that help ensure consistent communication across campaigns and content.
- Partner with internal stakeholders to improve website content and user experience, including updates that support branded web initiatives.
- Coordinate with external and internal partners to gather, organize, and prepare video assets for marketing use.
- Monitor campaign activity and performance metrics using analytics tools, and recommend adjustments to improve results.
- Support email marketing efforts by helping build, review, and optimize outreach campaigns for engagement and conversion.
- Contribute to search visibility efforts through on-page SEO improvements and platform-based optimization activities. Requirements
- Proven experience in digital marketing with a strong understanding of campaign execution and performance measurement.
- Hands-on knowledge of Google Ads, Google AdWords, and Google Analytics., Marketo
- Experience developing email campaigns, digital content, and audience-focused marketing materials.
- Familiarity with on-page SEO best practices and optimization tools such as BrightEdge.
- Ability to organize multiple marketing projects effectively within a part-time contract schedule.
- Strong written communication skills with the ability to translate ideas into clear, effective messaging.
- Proficiency with Microsoft Word and PowerPoint for creating presentations and marketing documents.