Job Description
Marketing Lead Pilot Import and Export, LLC (Pilot AI Labs) Newport Beach, CA Job Details Full-time $74,000 - $87,000 a year 2 hours ago Benefits Paid holidays Health insurance Dental insurance Paid time off Life insurance Retirement plan Paid sick time Qualifications Marketing project management Website activity analysis Marketing company internal data English E-commerce Attention to detail Online retail experience Data analytics Organizational skills Managing projects Marketing analytics Paid search marketing Branding project leadership Copywriting Full Job Description Full Job Description Pilot AI Labs is a startup currently developing a new application that leverages AI tools to enhance the online apparel shopping experience and to help produce customized, tailored-fit clothes that fit the tastes and preferences of customers. We are looking for a Marketing Lead to help plan, launch, and grow our new fashion ecommerce web and mobile app, as well as the clothing brand connected to the platform. This role is ideal for someone who understands digital marketing, fashion or consumer brands, social media, influencer marketing, e-commerce, and startup execution. Candidates must have solid working experience in the apparel e-commerce industry and proven track record in brand building and establishment. We are looking for someone who can take ownership of the marketing strategy, move quickly, and help turn a new product into a brand that customers are excited to discover and use. You'll be responsible for helping develop and execute our go-to-market strategy, launch campaigns, paid and organic growth efforts, creator and influencer partnerships, brand messaging, email/SMS campaigns, and marketing analytics. You will work closely with the founder, product manager, engineering team, merchandise team, and customer support team to prepare for launch and continue growing the brand after launch. Because we're still in the early phases of launching the product, we're looking for someone who is excited to work in a fast-paced, in-office startup environment and contribute both strategic and hands-on marketing work.
Responsibilities:
Develop and execute the go-to-market strategy for the app, website, and clothing brand Create and manage the marketing launch plan for pre-launch, launch week, and post-launch growth Help define the brand's positioning, target customer, messaging, and marketing angles Translate our AI outfit customization, virtual try-on, and custom sizing features into clear and compelling customer-facing messaging Plan and manage paid advertising campaigns across platforms such as Instagram, TikTok, Google, Meta, and other relevant channels Build organic social media strategies Create campaign ideas, content hooks, captions, ad copy, email copy, landing page copy, and launch messaging Develop and manage influencer, creator, affiliate, and UGC marketing campaigns Coordinate with creators, freelancers, photographers, videographers, designers, and other marketing vendors as needed Help plan and organize product photos, app demo videos, brand content, and social content Build and improve email/SMS flows, including pre-launch signups, welcome flows, launch announcements, product drops, abandoned cart messaging, and postpurchase messaging Monitor key marketing metrics including traffic, conversion rate, CAC, ROI/ROAS, email signups, social growth, creator performance, and campaign performance Work with the product and engineering teams to make sure marketing analytics, tracking, and attribution are properly set up before launch Use customer feedback, beta feedback, and campaign data to improve messaging, creative, and customer acquisition efforts Collaborate with the founder and team to improve the brand, website, app experience, launch strategy, and customer journey Communicate marketing plans, performance updates, and recommendations clearly to both technical and non-technical team members Required Skills:
1-3 years of experience in digital marketing, growth marketing, brand marketing, social media marketing, or e-commerce marketing Hands-on experience working in apparel e-commerce Practical experience in brand creation, development and brand building Experience planning or executing marketing campaigns for a consumer product, app, e-commerce brand, fashion brand, lifestyle brand, or similar business Experience managing influencer campaigns, affiliate programs, creator partnerships, or UGC campaigns Experience with paid advertising, influencer marketing, creator outreach, email marketing, or customer acquisition Ability to write clear and persuasive marketing copy Strong understanding of brand messaging, customer psychology, and online shopping behavior Ability to manage multiple marketing projects at once in a fast-paced environment Comfortable working in a startup environment with changing priorities and a high level of ownership Ability to analyze marketing performance data and make practical recommendations Strong written and verbal communication skills in English Strong organizational skills and attention to detail Desirable Skills:
5+ years of experience in e-commerce marketing Experience with Meta Ads, TikTok Ads, Google Ads, Pinterest Ads, Google Analytics, or similar platforms Experience creating or directing short-form video content for TikTok, Instagram Reels, YouTube Shorts, or paid social ads Experience with app store marketing, mobile app growth, or consumer technology products College degree in marketing, business, communications, fashion merchandising, entrepreneurship, or a related discipline Benefits Health insurance Dental Insurance 401(k) or Simple IRA Paid time off Paid holidays Paid sick time Compensation Salary Range:
$74,000-$87,000 Job Type:
Full-time Benefits:
Dental insurance, Health insurance, Paid time off, Retirement plan Work Location:
In-person, Newport Beach, California Pay:
$74,000.00 - $87,000.00 per year Benefits:
Health insurance Life insurance Paid time off Retirement plan Work Location:
In person
