Marketing Operations Specialist, Principal

Marketing Operations Specialist, Principal Blue Shield of CA United States, California, Redding Jun 12, 2026 Your Role The Communication Governance team is responsible for developing and deploying member-facing and B2B communications that are regulated and/or operational. This team also works cross-functionally to ensure all member-facing communications are compliant, on-brand, and support a quality member experience. The Marketing Communications Principal will report to the Sr. Manager, Communication Governance. In this role you will collaborate with a team of communicators dedicated to driving key client satisfaction and retention of Blue Shield members located throughout California. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. Your Knowledge and Experience Requires a bachelor's degree or equivalent experience
Requires at least 10 years of experience in communications, healthcare, regulatory affairs, or a related field
Requires experience in interpreting complex regulatory requirements and translating them into member and B2B facing communications
Requires strong understanding of health plan operations, regulatory requirements, and communication compliance standards
Proven ability to influence stakeholders and drive alignment without direct authority
Exceptional written, verbal, and executive communications skills
Exceptional project management and organizational skills with the ability to manage multiple priorities simultaneously
Demonstrated ability to work independently and drive outcomes with minimal supervision
Preferred qualifications:
Master's degree in Business Administration, Public Health, Healthcare Administration, Law (JD), or a related field
Experience with a managed care organization, health plan, healthcare payer, or regulatory environment
Knowledge of Commercial, Medicare, and Medi-Cal communication requirements
Experience supporting communication requirements of federal and state healthcare mandates and regulatory changes
Familiarity with DMHC, CMS, DHCS, and other healthcare regulatory agencies
Knowledge of communication governance, approval workflows, and operational communication processes
Familiarity with AI and automation concepts, and how they are transforming business processes Hybrid This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.