Pay Growth
?
out of 5
Not enough data
Not enough info to score pay or growth
AI Marketing Specialist
Job
Robert Half
San Ramon, CA (In Person)
Full-Time
Review key factors to help you decide if the role fits your goals.
Job Security
?
out of 5
Not enough data
Calculating job security score...
Total Score
61
out of 100
Average of individual scores
Skill Insights
Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
Description We are looking for an AI Marketing Specialist to join a CPA firm on a Long-term Contract basis. This position will help shape market demand for AI-related services by creating and delivering campaigns that build a strong pipeline and strengthen industry visibility. The role works closely with marketing leaders, subject matter experts, and sales partners to turn complex service offerings into clear, compelling business messaging.
Responsibilities:
- Design and launch integrated demand generation initiatives across digital channels, email programs, webinars, and paid promotions to increase marketing leads and pipeline growth.
- Translate AI service capabilities into audience-focused messaging and value narratives by partnering with internal experts and marketing stakeholders.
- Develop and coordinate industry-relevant content such as case studies, insight pieces, videos, infographics, and social media assets that support campaign goals.
- Lead the planning and execution of webinars and events, including promotion strategy, attendee engagement, and delivery coordination with internal teams.
- Collaborate with sales, inbound marketing, and brand or creative partners to keep campaigns aligned, timely, and consistent with organizational standards.
- Monitor campaign results across channels, analyze engagement and conversion data, and recommend adjustments to improve performance.
- Manage several marketing initiatives at once using project management tools, maintaining clear schedules, responsibilities, and follow-up actions.
- Support follow-up planning with sales stakeholders to strengthen lead progression and improve conversion outcomes. Requirements
- 3-5 years of B2B marketing experience with a track record of contributing to demand generation results; experience in service-based industries is preferred.
- Strong foundation in audience segmentation, campaign development, messaging strategy, and multi-channel marketing execution.
- Ability to simplify technical or AI-related concepts into business-oriented positioning that resonates with target industries.
- Experience coordinating cross-functional projects involving multiple stakeholders while managing shifting priorities with minimal supervision.
- Excellent written and verbal communication skills, including the ability to work effectively with senior leaders and subject matter experts.
- Proficiency with marketing technology platforms and analytics tools; experience with project management systems such as Workfront is a plus.
- Familiarity with industry-focused marketing for sectors such as manufacturing, service-based industries, nonprofit, real estate, or private equity is advantageous.
- Experience with digital marketing tools and channels, including Google Ads, Google Analytics, AdWords, and email campaign execution.