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Marketing & Brand Lead
Job
Jibe Staffing
Santa Ana, CA (In Person)
$110,000 Salary, Full-Time
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Job Description
Marketing & Brand Lead Jibe Staffing
- 3.2 Santa Ana, CA Job Details Full-time $95,000
- $125,000 a year 1 hour ago Benefits Health insurance 401(k) Paid time off Vision insurance 401(k) matching 401(k) 2% match Qualifications Mandarin Product marketing English E-commerce Online retail experience Marketing operations Full Job Description About UsFJDZ International is a US-based consumer products company behind the EvridWear and
FJDZ SAFETY
brands, with our own manufacturing in China and operations based in Santa Ana, CA. We sell through both B2C and B2B channels — across Amazon, Walmart, eBay, and our own DTC site, as well as wholesale and B2B accounts — with a product range spanning work and safety gloves, cut-resistant sleeves, and everyday consumer goods. The RoleWe're looking for a hands-on Marketing & Brand Lead to own and elevate our brand and marketing execution across channels. This person will take day-to-day marketing and creative execution off the CEO's plate — not just set strategy, but roll up their sleeves and ship the work. You'll lead brand direction, social media, creative workflow, Amazon/DTC content, and product launch marketing, coordinating with both our US team and China-based team members and creative resources. What You'll Do- Own brand strategy and identity across all channels and touchpoints
- Lead marketing execution across Amazon, DTC, B2B/wholesale, and other marketplaces
- Manage social media presence and content calendar
- Drive the creative workflow — briefing, coordinating, and reviewing work from internal and external (including China-based) creative resources
- Develop and execute go-to-market plans for new product launches
- Oversee product content: listings, copy, photography, and video
- Track marketing performance and report results to the CEO What We're Looking For
- 5+ years of marketing experience in consumer products and e-commerce
- Hands-on operator who can both plan and personally execute
- Direct experience with Amazon and DTC marketing/content
- Strong creative judgment and the ability to manage creative projects end to end
- Mandarin/English bilingual strongly preferred — this role coordinates regularly with China-based team members and creative resources
- Comfortable working across cultures and time zones ice to Have
- Experience in safety/PPE, apparel, or accessories categories
- B2B / wholesale marketing experience
- Paid media experience (Amazon PPC, Meta, etc.
- Track record taking products from launch through scale
Pay:
$95,000.00- $125,000.