Experiential Marketing Specialist

Experiential Marketing Specialist Torrance, CA Job Details Full-time $85,000 - $100,000 a year 16 hours ago Qualifications Resource allocation Project team coordination Strategic management Fiscal management Social media marketing Bachelor's degree in communications Logistics management Marketing Regulatory compliance Marketing strategy development Event vendor coordination ROI Bachelor's degree in marketing Key Performance Indicators Bachelor's degree Calendar management Brand messaging Managing event budgets Loading Data analytics Project management software Communications Marketing analytics Productivity software Senior level Cross-functional collaboration Cross-functional team management Data-driven decision making Procurement management Communication skills Staffing management Technical Proficiency Developing multi-channel marketing campaigns Safety protocol implementation Regulatory compliance management Cross-functional communication Operational budget management Stakeholder management

Full Job Description SUMMARY:

Experiential Marketing Specialist Robinson Helicopter Company, the world's leading manufacturer of civil helicopters, is seeking a dynamic and detail-oriented Experiential Marketing Specialist to craft and execute impactful experiences that elevate our brand presence at global events. This pivotal role involves comprehensive ongoing calendar management for over a dozen trade shows annually (some international), product coordination for each show, and the development of compelling experience marketing strategies to engage diverse audiences. You will work in close collaboration with our Trade Show Agency as well as our internal Digital Marketing, Public Relations and Social Media team members to ensure seamless cross-departmental alignment. The ideal candidate will roll up their sleeves and learn in a fast-paced environment, be able to problem-solve through ambiguity, manage multiple projects, agencies, and vendors simultaneously. The candidate will use marketing and brand strategy as a platform for decision-making, leading to measurable outcomes.

RESPONSIBILITIES

Strategic Strategy & Planning Global Calendar Management:

Orchestrate the annual international trade show circuit (12+ events), optimizing resource allocation and milestone execution

Strategic Alignment:

Partner with agencies to design experiential strategies that directly advance Robinson Helicopter's sales objectives and increase market share

Integrated Communications:

Synchronize pre-, at-, and post-show campaigns with PR and Social teams to amplify brand reach and

Share of Voice Brand Integrity:

Direct all experiential initiatives to ensure absolute brand cohesion and messaging consistency across every touchpoint

Collateral & Brand Assets:

Oversee the curation, procurement, and logistical management of promotional items to maximize brand resonance

Logistics & Operational Excellence End-to-End Activation Management:

Lead the comprehensive lifecycle of each event, from initial concept through teardown, with a focus on mission-critical logistics:

Precision Logistics:

Oversee high-stakes aircraft load-in and load-out procedures, ensuring the safe transport, positioning, and security of multimillion-dollar assets

Regulatory Compliance:

Manage all event-specific insurance requirements, liability waivers, and safety protocols in accordance with venue and aviation standards

Strategic Staffing:

Architect and effectively manage staff planning and registration for each show, coordinating dealer, specialized engineering teams and sales support as necessary On-Site Collaboration with

Agency:

Act as a primary and/or secondary point of contact for exhibit companies and trade organizations, troubleshooting structural or logistical issues

Analysis & Financial Stewardship Data-Driven Optimization:

Define and monitor KPIs to quantify ROI and leverage post-event analytics to refine future strategic investments

Budget Oversight:

Manage comprehensive event budgets with a focus on cost-efficiency and high-impact resource utilization

QUALIFICATIONS

Strategic Experience Educational Foundation:

Bachelor's degree in marketing, communications, or a related field.

Industry Tenure:

4+ years of proven success managing large-scale corporate trade shows and/or high-impact experiential activations, whether agency-side or in-house Prior experience within the transportation sector and a track record of direct, successful collaboration with convention exhibit houses is highly preferred

Market Impact:

A deep understanding of experiential marketing frameworks used to amplify Share of Voice (SoV), elevate brand positioning, and convert engagement into measurable sales growth

Project Leadership & Execution Meticulous Planning:

Exceptional organizational and project management skills with an uncompromising attention to detail in every phase of event lifecycle management

Operational Agility:

Demonstrated ability to orchestrate multiple high-stakes projects simultaneously, maintaining composure and precision under tight deadlines

Financial & Analytical Acumen:

Experience managing complex budgets and a data-driven approach to tracking Event KPIs to prove ROI and inform future strategy

Collaboration & Soft Skills High-Level Communication:

Professional interpersonal skills with the ability to navigate diverse stakeholder groups and present strategic concepts clearly

Radical Collaboration:

A team-first mentality with the ability to work cross-functionally to ensure brand consistency across all touchpoints

Technical Proficiency:

Advanced skills in Microsoft Office Suite and project management software. Logistics & Flexibility Commitment to

Excellence:

Flexibility to work non-traditional hours, including evenings and weekends, to provide premium on-site support for RHC events

Global Mobility:

Willingness to travel both domestically and internationally to oversee event execution and brand representation

Travel Requirement:

Anticipated travel of 25-30% .

Physical Demands:

Prolonged periods are spent sitting at a desk and working on a computer Prolonged periods standing and walking at trades shows and events Must be able to lift up to 25 pounds at times

Work Contacts:

This position is in contact with manufacturing personnel, quality assurance, purchasing, facilities and equipment maintenance, sales, finance, human resources and administrative personnel.