Digital Marketing Specialist - Programmatic Trader

Job Description Our client is seeking a qualified/experienced digital marketing strategist with programmatic trading experience, preferably familiar with the DoubleClick DSP (DBM/DCM/DV360/CM360/Display and Video 360). This person will be responsible for managing programmatic campaigns, social media campaigns, digital media buying, adjusting existing budgets, insertion-order/line-item targeting, uploading display, YouTube and OTT/CTV video ads. This position will join the Digital Ads team, handling paid media efforts, specializing in media planning/optimization and ad/creative organizer. This role is fully onsite in West Palm Beach, FL and can pay up to $100k/yr. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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• Minimum 1 year of hands-on experience with a DSP or ad buying platform including Google DoubleClick/DV360
• Google Analytics, YouTube Ads, Google Data Studio or Facebook/Meta Ads experience
• Familiarity and experience with landing page URLs, UTMs, first-party and third-party audiences.
• Basic/Intermediate proficiency in Microsoft Excel required.
• Ability to manage multiple projects simultaneously while meeting deadlines. Can remain meticulous/detail-oriented and organized while performing repetitive tasks.
• Strong understanding in the differences between insertion orders, line items, ad-sets, creatives etc. Work with other departments to process ad assets (Upload, assign, turn live/active, etc.)
• Actively optimize budget management, ad pacing and overall campaign spend.
• Thoroughly analyze campaigns reports/data to ensure ads are serving correctly.
• Execute programmatic campaigns from start to finish (setup, trafficking, optimization, reports