Digital Marketing Specialist

Digital Marketing Specialist Galore Medical Coral Springs, FL Job Details Part-time | Full-time $22 - $28 an hour 1 hour ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Employee discount Flexible schedule Qualifications Website maintenance Email marketing Sales Marketing Social media management Lead generation Digital marketing SEO Conversion optimization Community relationship building Marketing Customer acquisition Full Job Description Role Overview The Digital Marketing Specialist will own and execute Galore Medical's digital marketing strategy across multiple platforms. This role is responsible for content creation, publishing, engagement, analytics, and coordination of digital campaigns. The Specialist will work closely with leadership to ensure the digital presence is strategic, consistent, and aligned with provider-focused business goals. This is a hands-on role for someone who can manage day-to-day execution while also thinking strategically about growth, engagement, and performance. Key Responsibilities Digital Content & Social Media Manage all social media platforms, ensuring consistent posting, engagement, and growth. Create and publish daily content, including Instagram Stories (minimum of six per day, including backup page), Reels, TikTok, Pinterest feed posts, and YouTube Shorts. Host live sessions on Instagram and TikTok to showcase treatments, events, and behind-the-scenes moments. Promptly reply to direct messages and comments to maintain an active and engaged online community. Monitor and respond to patient inquiries received through marketing platforms such as the company website (Squarespace), LiveChat, Instagram, TikTok, YouTube, Facebook, and other social channels, ensuring each interaction is professional, informative, and aligned with the Galore Medical brand voice. Conduct regular Facebook and platform check-ins to ensure accurate information, timely responses, and consistent posting. Collaborate with the internal team to highlight patient testimonials, promotions, and new services. Content Planning & Scheduling Develop and execute email and text marketing campaigns to promote specials, new treatments, and events. Create and update blogs and website content to enhance SEO and patient education. Manage Meta Ads and other paid digital campaigns, ensuring effective targeting and budget optimization. Maintain and refresh Google My Business and Yelp listings to boost visibility and encourage patient reviews. Support the planning and promotion of patient events and appreciation initiatives through coordinated digital campaigns. Community Engagement Build and manage relationships with influencers and community partners, coordinating collaborations and tracking outcomes. Participate in Marketing and Team Strategy meetings to align on content goals, messaging, and team initiatives. Ensure all digital communications reflect Galore Medical's brand voice, professionalism, and aesthetic standards. Stay current with trends in aesthetics, social media, and digital advertising to keep the Analytics & Performance Tracking Track and analyze key performance metrics to measure engagement, growth, and return on investment. Prepare KPI tracking reports and weekly marketing board updates to share with leadership. Contribute to Monday marketing meetings, providing insights, data summaries, and recommendations for improvement. Maintain detailed records of campaign performance and use results to refine ongoing strategies. Marketing Operations & Support Collaborate with leadership on marketing initiatives and campaigns Maintain organized digital assets, files, and content systems Support email and text-based communications related to Galore Academy Assist with digital content tied to educational resources and programs Qualifications Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience 2+ years of experience managing social media and digital content for a brand or business Strong understanding of Instagram, TikTok, YouTube, and short-form video trends Proficiency with content creation and editing tools such as Canva, CapCut, Adobe, or similar platforms Experience reviewing analytics and using performance data to guide strategy Interest in aesthetics, healthcare, wellness, or provider education strongly preferred Strong organizational skills, attention to detail, and professional communication What Success Looks Like Consistent, high-quality content that resonates with providers Growing engagement, saves, and reach across platforms Clear, actionable reporting tied to business goals Strong collaboration with Galore Medical and Galore Academy leadership

Job Types:

Full-time, Part-time Pay:

$22.00 - $28.00 per hour

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Paid time off Vision insurance Application Question(s): Do you have DSLR or mirrorless camera filming experience ?

Experience:

Marketing:

1 year (Preferred) Ability to

Commute:

Coral Springs, FL 33067 (Required)

Work Location:

In person