Marketing Specialist

PRIMARY PURPOSE

The Marketing Specialist is a dynamic, entry-level opportunity for a creative communicator eager to make an impact. In this role, you will be at the center of our internal and external marketing efforts - crafting compelling content, managing digital platforms, and collaborating across teams to keep our community informed, inspired, and engaged. If you love storytelling, thrive in a fast-paced environment, and want to build a broad foundation in modern marketing communications, this is the role for you.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Creation & Publishing Write, edit, and publish engaging content across a variety of channels including newsletters, bulletins, intranet pages, and digital displays Develop multimedia content - articles, announcements, short videos, and graphics - tailored to diverse audiences Ensure all content is on-brand, accurate, and aligned with organizational voice and standards Manage inventory and distribution of print and digital informational materials Digital Platform Management Manage and continuously improve the organization's intranet and internal digital platforms Develop strategies to grow platform engagement and adoption across departments Monitor analytics and user feedback to identify opportunities for enhancement Maintain content governance policies for internal digital channels Cross-Team Collaboration Partner with departments across the organization to gather, synthesize, and communicate key information Work closely with the Digital Strategy team to improve communications tools and workflows Build and maintain relationships with stakeholders to keep communications timely and relevant Events & Campaigns Promote internal events, programs, and initiatives to the broader community Support the planning and execution of events, town halls, and engagement campaigns Create post-event recaps and follow-up communications to keep stakeholders informed Strategy & Measurement Help develop and execute comprehensive communications plans and editorial calendars Track the performance of communications initiatives and recommend data-driven improvements Stay current with trends and best practices in marketing, internal communications, and digital engagement Change & Crisis Communications Support the development of clear, timely communications around organizational changes or sensitive topics Ensure consistent messaging during periods of transition or uncertainty Team Development Mentor and manage student workers on communications projects and tasks Provide training and support to team members on communications tools and best practices

EDUCATION

Bachelor's Degree in Communications, Marketing, Public Relations, Journalism, or a related field.

EXPERIENCE

Minimum of 0 to 2 years of marketing, communications, or content creation experience. Internship and project-based experience welcomed. Experience in higher education communications preferred.

CERTIFICATION

N/A

KNOWLEDGE, SKILLS AND ABILITIES

Strong storytelling and written communication skills with the ability to adapt tone and style for different audiences Proficiency in Microsoft Office Suite; comfort learning new tools quickly Familiarity with basic graphic design or content creation platforms (Canva, Adobe, etc.) Excellent attention to detail and organizational skills Strong project management skills with the ability to juggle multiple priorities Collaborative mindset with the ability to work independently when needed Experience working with or mentoring student workers is a plus Must support the University's Catholic mission

PHYSICAL SKILLS AND ABILITIES

Requires ordinary ambulatory skills sufficient to visit other locations; the ability to stand, walk and manipulate (lift, carry, move) light weights of up to 10 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, type and perform data entry, visual acuity to use a keyboard and read information, ability to hear in order to answer telephones and communicate verbally, and the ability to sit for extended periods of time.

WORKING CONDITIONS

Work is performed indoors in a standard office environment with minimal safety hazards, requiring seated, standing, and movement work.