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Digital Marketing & Growth Specialist
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Northridge Academy
DeLand, FL (In Person)
$57,200 Salary, Full-Time
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Job Description
J ResponsibilitiesDigital Advertising Create and manage Facebook, Instagram, Google, and YouTube advertising campaigns Optimize campaigns for conversions, product sales, and lead generation Monitor performance metrics and improve return on ad spend Email Marketing Build and manage email marketing campaigns Create promotional campaigns, newsletters, and automated customer journeys Segment audiences and improve engagement rates Content Marketing Write and publish blog articles Create homeschool-focused educational content Develop SEO-focused content strategies Maintain editorial calendars Social Media Management Manage Facebook, Instagram, LinkedIn, and other social channels Create engaging content and graphics Grow audience engagement and brand awareness Website & eCommerce Update website content and product pages Improve conversion rates and customer journeys Support product launches and promotional campaigns Analytics & Reporting Track website traffic, conversions, sales, and campaign performance Build monthly KPI reports Identify growth opportunities and optimization recommendations QualificationsRequired Experience managing Facebook and Google advertising campaigns Strong writing and content creation skills Experience with email marketing platforms Familiarity with Google Analytics and reporting tools Strong project management and organizational skills Preferred Experience marketing educational products or SaaS products SEO experience Marketing automation experience Canva or graphic design experience Experience working with homeschool audiences Success Metrics Revenue growth Product sales Lead generation Cost per acquisition Return on ad spend Website traffic growth Email engagement Organic search growth Conversion rate improvements