Senior Marketing Specialist-Community Information

Major Functions The Senior Marketing Specialist position performs advanced, responsible, professional public communications and marketing duties coordinating the development, administration, and release of information regarding a wide range of programs and services to foster and improve media and community information throughout Volusia County. The position performs both customary marketing and public information activities as well as work in videography, photography and/or social/electronic media for Volusia County. A key component of this position is the competence and capacity to perform marketing and communications duties, as well as proficiently execute digital media production activities in a time-sensitive, deadline-driven environment. Illustrative Duties (

NOTE:

These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position.) Coordinates and publicizes special events, public education opportunities, news conferences, meetings, television productions, and/or other public events designed to promote the County. Serves as a technical resource for social media, as well as digital & programmatic marketing campaigns and provides effective strategies with enhancing social media messaging efforts by exploring new ways to improve impressions, reach and engagement of messages. Assists and advises county divisions under the guidance and direction of the division director with general marketing and communications needs, which may include preparing news releases; drafting speeches, remarks, talking points, comments; developing public service announcements; coordinating employee recognition, awards, and proclamations; taking photographs; creating pamphlets, posters, banners, and effective social media messages; and/or, performing other related activities. Consults with staff, conceptualizes and designs key publications, videos, and graphics to support county goals using Adobe Creative Suite including illustrations, brochures, newsletters, social media content, displays, charts, diagrams, email newsletters, PowerPoint presentations, web, tablet and Smartphone-ready artwork, and other publication projects. Provides assistance to the media; conducts research, coordinates interviews with appropriate County staff or elected officials. Coordinates and collaborates with the production team throughout the process of video creation, video editing, video graphics and animation, video execution and public platform dissemination. Prepares detailed print specifications and costs, ensures vendors deliver quality work within budget and deadline. Ensures consistent County branding and integration with online, print and video campaigns. Responds to and research inquiries and complaints made by residents; coordinates efforts to resolve issues with other internal departments, external agencies, and/or other public entities; conducts follow-up with citizens to determine satisfactory resolution of issues. In the absence of the director and/or the activity project manager, may serve as a spokesperson for the County to print, online and television media, responding to media requests for information and interviews. Acts in a liaison capacity with community leaders, other governmental agencies and communication groups requesting information on government related activities. Supports other members of the Community Information Division in the performance of their duties as needed. Manages responsibilities for community outreach activities beyond regular county business hours including extended workdays, evenings, weekends and holidays. Expected to be on-call and respond to emergency call-outs and participate in emergency activations as a member of the County's emergency management team in accordance with standard. Attends work on a continuous and regular basis. May need to work evenings or weekends, on occasion. Responds to emergency situations. Must adhere to Federal, State, County, and Local ordinances. Performs other duties as assigned. Minimum Requirements High School Diploma and seven (7) years of experience in marketing, public relations, advertising, or a related field to include experience in audio/visual technology and video program production. OR Bachelor's degree in Public Relations, Marketing, Advertising, Communications or a related field, and a minimum of three (3) years of experience in marketing, public relations, advertising, or related field to include experience in audio/visual technology and video program production. A comparable amount of education, training, or experience may substitute for the minimum experience. Must possess and maintain a valid driver's license at the time of hire. Must possess a valid Florida driver's license within 30 days of hire and maintain thereafter. Knowledge, Skills & Abilities Knowledge of principles, practices, and effective communication strategies of social media. Knowledge of practices and principles of public information dissemination; to serve as a public information officer. Knowledge of design color, conceptual thinking, print layout, digital production, and post-production. Knowledge of proper English usage, spelling, grammar, punctuation, vocabulary, and sentence structure. Knowledge of copyright laws applicable to design work and creative properties. Knowledge of emergency public information procedures and methodologies in a crisis communication environment. Ability to understand and explain technical information to the public and answer questions. Ability to develop and professionally maintain effective, can-do working relationships within the organization, County Council, and the community. Ability to adhere to deadlines while working on multiple, time-sensitive and diverse projects. Ability to conceptualize and translate communication needs into video, audio, graphics, print or other products that are thoughtful, highly organized and logical. Ability to present information to County officials, staff, and public groups. Ability to exercise independent judgment, work under minimum supervision, and be able to remain calm and function well under stressful conditions. Skilled in dealing effectively with the public, media and officials in a courteous and tactful manner Skilled in the preparation of speeches and articles for publication and proofread and edit documents. Skilled in strategic marketing and developing marketing plans/campaigns from initial creation to execution. Proficiency in Adobe Creative Suite including InDesign, After Effects, Photoshop, and Illustrator, and MS Office /Windows OS platform programs required. Proficiency in marketing research effectiveness through interpreting statistical measurements. Proficiency in press release writing and Associated Press style.

SUPERVISION

REPORTS TO:

Community Information Director

ADA REQUIREMENTS

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Physical Demands:

Ability to perform essential duties and responsibilities and meet the minimum qualifications. Ability to hear, lift 25 pounds, stand, grasp, crouch, climb, turn, walk, pick, reach, push, pull; finger dexterity; Ability to traverse uneven, broken, and/or wet terrain. Visual acuity (e.g. depth perception, peripheral vision) necessary to operate a motorized vehicle.

Environmental Demands :

Both inside and outside work. Ability to tolerate inclement weather, heat, wind, humidity, odors, cold, dust, noise fumes.

Mental Demands:

Ability to read and comprehend technical and professional manuals and journals; reports, summaries, memos and letters. Ability to perform advanced mathematical functions including statistics and ratios. Analytical ability to devise programs, plans and ideas from statistical information. Ability to speak publicly and extemporaneously, conversant in theories and techniques of discipline. Ability to write pamphlets, brochures, and media materials. We offer a competitive and comprehensive benefits package that includes:

HEALTH INSURANCE

Medical Dental Vision Flexible Spending Account

RETIREMENT

Florida Retirement System (FRS) Deferred Retirement Option Program (DROP) Deferred Compensation (475 Plan)

SUPPLEMENTAL INSURANCE

Life Insurance Short Term Disability Insurance Long Term Disability Insurance Cancer Insurance Critical Illness Insurance

PAID TIME OFF

Personal Leave Holidays Bereavement Military

HOLIDAYS

The County of Volusia observes the following holidays annually: New Year's Day Martin Luther King Day Good Friday Memorial Day Independence Day Labor Day Veterans Day Thanksgiving (and day after) Christmas

ADDITIONAL BENEFITS

Tuition Reimbursement Onsite Wellness/Fitness Center Computer Purchase Program Direct Deposit Payroll Temporary and intermittent employees are not paid for holidays and are not eligible for benefits.