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Job Description
McClatchy | The Miami Herald, el
Nuevo Herald Location:
Miami, FL (Field-based / Remote)
Position Type:
Full-Time Company Overview & Mission McClatchy , a leader in local media, is seeking a strategic and results-oriented Account Executive to represent the the Miami Herald & el Nuevo Herald. For over a century, these publications have been the primary source of news and information for South Florida. Today, we pair that legacy of trust with a sophisticated, data-driven digital marketing suite that allows our clients to reach audiences with precision and impact. Our mission has never been more vital. As a successful candidate, you will be the bridge between our first-class digital portfolio and the thriving South Florida market—leveraging award-winning journalism, data, and innovation to drive measurable revenue growth.
Primary Responsibilities Strategic Business Development:
Adopt a "Hunter" mentality to identify, qualify, and secure new B2B partnerships throughout the Florida market.
Consultative Selling:
Conduct deep-dive Client Impact Assessments to understand unique business pain points and design multi-platform marketing solutions.
Solution Engineering:
Develop and deliver compelling marketing strategies utilizing McClatchy's full suite of products, including SEO/SEM, Targeted Email, Social Media, Mobile Platforms, OTT, and Branded Content.
Relationship Management:
Build long-term, trust-based partnerships with clients, aligning their marketing spend with established strategic objectives and KPIs.
Operational Excellence:
Maintain rigorous pipeline management and accurate records of sales activities and revenue forecasts using HubSpot or related CRM tools.
Desired Experience & Qualifications Industry Knowledge:
Proven experience working with clients and creating multi-media strategies providing ROI.
Digital Fluency:
A strong background in digital marketing and advertising, with a proven track record of selling custom solutions (Programmatic, Social, Search, etc.).
Sales Excellence:
Demonstrated ability in strategic prospecting, planning, and closing business through a persuasive yet compassionate approach.
Agility & Collaboration:
The ability to pivot quickly in a fast-paced media environment without losing quality, while collaborating constructively in a team-oriented setting.
Communication:
Exceptional presentation skills with the ability to earn client trust and deliver complex strategies effectively.
Requirements Education:
A combination of knowledge and experience equivalent to a B.A. or B.S. Degree in Advertising, Marketing, Sales, or a related field.
Technical Skills:
Proficiency in CRM tools (Adpoint preferred) and standard business software; daily CRM use is required.
Logistics:
Must be located in Florida, with a preference to Miami/Ft. Lauderdale area. A valid driver's license, reliable transportation, and valid vehicle insurance are required for local travel.
Professional Offerings Compensation:
Base salary plus commission with uncapped earning potential .
Advancement:
Clear opportunities for professional growth within a nationally recognized media organization.
Benefits:
Full suite of benefits, including a 401(k) with company match .
Culture:
A fast-paced, professional, and mission-driven work environment. #LI-TH1