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Marketing Specialist
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Survivors Pathway
Miami, FL (In Person)
$55,000 Salary, Full-Time
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Job Description
Overview We are seeking a results-driven Marketing Specialist to help grow patient engagement for our Miami primary care and sexual health clinic. Our clinic provides primary care, STD testing and treatment, PrEP, HIV prevention, HIV treatment, and related community health services. This role is ideal for someone with healthcare marketing experience who understands how to reach patients with professionalism, discretion, cultural awareness, and measurable results. The right candidate should already have practical tools, strategies, and outreach experience that can help bring patients to the clinic and expand our visibility in the Miami community. Responsibilities
- Develop and execute marketing strategies that increase patient appointments, referrals, and community awareness.
- Promote clinic services including primary care, STD care, PrEP, HIV prevention, HIV treatment, and prevention education.
- Build referral relationships with local organizations, community groups, healthcare partners, and event partners.
- Plan, coordinate, and attend outreach events throughout the Miami area.
- Manage digital marketing, social media, email, local outreach, and community campaigns.
- Track campaign performance, leads, conversions, patient growth, and return on investment.
- Create or coordinate content for social media, flyers, ads, email campaigns, and community outreach materials.
- Identify new opportunities to reach patients who need confidential, accessible, and affirming healthcare.
- Report regularly on marketing activity, campaign results, and recommendations for improvement. Qualifications
- Marketing experience in healthcare, community health, medical clinics, public health, or a related field strongly preferred.
- Proven ability to generate measurable results such as leads, appointments, referrals, patient growth, or campaign conversions.
- Experience with digital marketing, local outreach, events, referral partnerships, and community engagement.
- Strong communication, organization, and relationship-building skills.
- Comfortable discussing sexual health, HIV prevention, PrEP, STD testing, and primary care services professionally and respectfully.
- Flexible, self-directed, and able to adapt strategies based on results.
- Reliable transportation and willingness to travel locally to events in the Miami area.
- Bilingual English/Spanish strongly preferred. Job Details
- Full-time, on-site position in Miami, FL.
- Salary range: $50,000 to $60,000 per year.
- Benefits include paid time off and health insurance.
Pay:
$50,000.00- $60,000.