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Social Media & Digital Marketing
Job
Palm Beach Advanced Aesthetics
West Palm Beach, FL (In Person)
Full-Time
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Job Description
Social Media & Digital Marketing Palm Beach Advanced Aesthetics West Palm Beach, FL Job Details Full-time 1 day ago Benefits Employee discount Qualifications Bachelor's degree Facebook Marketing analytics Instagram Business Marketing Full Job Description Palm Beach Advanced Aesthetics is seeking a digital-first creative who can manage the dat-to-day of our digital marketing presence while bringing ideas to the life across platforms. The ideal candidate is equal parts executor and innovator- fluent in content, calendars and word press, but with a strong eye for design, social trends, and the power of community.
Requirements:
- Love the chance to build, create, design, publish and produce remarkable work.
- Take ownership of your role and be accountable for your impact.
- Be proactive and adaptable-ready to pivot when needed.
Key Responsibilities:
Social Media Strategy & Execution- Own the daily social media calendar across platforms including Instagram, Facebook, Tik Tok, Linkedin.
- Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns.
- Monitor channels and manage community engagement (comments, Dm's, tags, mentions) in real time.
- Collaborate with internal teams to amplify product launches, events, and announcement's.
- Stay on top of emerging platforms, tools, and algorithm shifts-and make recommendations accordingly.
Website & Digital Content:
- Update and maintain website content , including product pages, home page, and landing pages.
- Manage and improve the retail locator and functionality.
- Upload new product information, images, and copy with consistency and accuracy.
- Optimize site content for SEO.
Email & SMS Marketing:
- Write and schedule segmented SMS message.
- Build and manage emails for product drops, events, and campaigns.
- Use performance data to inform timing, segmentation, and content strategy.
Analytics & Optimization:
- Track key performance metrics (social engagement, traffic, click-through rates, etc.)
- Provide monthly reports with insights and recommendations.
- Use data to inform future content, optimize existing campaigns, and validate new ideas.
Content & SEO:
- Write and publish blog posts aligned with search trends and brand initiatives.
- Implement SEO best practices across written content, including keyword research and meta data.
- Collaborate with peers on the marketing team to develop story driven pieces that support campaign objectives.
Skills, Knowledge and Expertise:
- 4 Plus years of social media, marketing and content experience preferably in a med spa.
- Bachelor's degree in Business Marketing, Communications or equivalent program.
- Strong time management skills.
- Highly approachable & friendly personality.
- Strong attention to detail.
- Proficient in Microsoft Office ( Word, Excel, Powerpoint)
- Proficient with Instagram, Facebook, Tik Tok and Linkedin.
- Experience in Canva, Adobe Creative Suite, and Word Press.