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Online Marketing Specialist
Job
Robert Half
Alpharetta, GA (In Person)
Full-Time
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Job Description
The Online Marketing Specialist - Performance Marketing drives paid search strategy, execution, and optimization to increase experience in traffic and measurable growth across digital channels. This role manages campaigns across Google Ads and Microsoft Ads within a product-focused, B2B e-commerce environment. It leverages automation, platform-based machine learning, and emerging AI tools to improve performance through continuous testing and optimization. The position requires strong analytical skills, independent ownership of campaigns, and the ability to identify and scale growth opportunities. What Success Looks Like Improve ROAS and reduce CPA through ongoing optimization Scale high-performing campaigns that drive experience in traffic and revenue Execute structured testing that delivers actionable insights Build automated reporting to improve visibility and decision-making Key Responsibilities Campaign Management Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads Manage keyword strategy, targeting, bids, and ad development Leverage automation (e.g., Smart Bidding, Performance Max) to improve efficiency Monitor performance and implement data-driven optimizations Partner with platform representatives on new features and opportunities Optimization & Testing Use automation and AI tools to identify and execute optimization strategies Run structured experiments (A/B testing across bids, audiences, and creative) Analyze results and scale successful initiatives Identify opportunities to streamline campaign management and reporting Analytics & Reporting Track performance metrics including ROAS, CPA, conversion rate, and revenue Build dashboards and automate reporting Deliver regular insights, recommendations, and ad hoc analysis E-Commerce & Cross-Functional Support Support product-focused and e-commerce campaigns, including new launches Develop campaigns to increase product visibility and conversions Partner with product, content, and SEO teams to align strategy Technology & Continuous Improvement Stay current on PPC trends, tools, and platform updates Evaluate and test new technologies, features, and automation capabilities Document campaign strategies, testing, and performance insights