Pay Growth
?
out of 5
Not enough data
Not enough info to score pay or growth
Online Marketing Specialist-Performance Marketing
Job
Robert Half
Cumming, GA (In Person)
Full-Time
Review key factors to help you decide if the role fits your goals.
Job Security
?
out of 5
Not enough data
Calculating job security score...
Total Score
56
out of 100
Average of individual scores
Skill Insights
Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
We are looking for an Online Marketing Specialist-Performance Marketing to lead paid search initiatives that increase relevant traffic and support measurable business growth. This role is based in Georgia and is ideal for a marketing specialist who combines analytical thinking with hands-on campaign management. The successful candidate will use data, testing, and performance insights to refine digital advertising efforts and uncover opportunities for stronger results.
Responsibilities:
- Develop and manage paid search campaigns designed to attract high-intent visitors and increase online revenue.
- Analyze campaign performance regularly and adjust bidding, targeting, keywords, and ad copy to improve return on ad spend and lower acquisition costs.
- Plan and run structured tests to evaluate new strategies, uncover performance trends, and support continuous optimization.
- Identify opportunities to expand successful campaigns and increase relevant traffic across digital marketing channels.
- Create dashboards and reporting tools that provide clear visibility into campaign outcomes, spend efficiency, and growth opportunities.
- Collaborate with internal stakeholders to align paid media efforts with broader marketing activities and campaign goals.
- Monitor search marketing trends, platform updates, and competitive activity to recommend improvements to performance marketing strategy.
- Support the development of digital assets and messaging by coordinating with creative resources and using insights from campaign data.