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Assisted Living Sales and Marketing
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Confidential
Savannah, GA (In Person)
Full-Time
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Job Description
Assisted Living Sales and Marketing Confidential Savannah, GA Job Details Full-time From $50,000 a year 10 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance Qualifications WordPress Sales experience within healthcare Attention to detail Organizational skills Facebook Marketing analytics Full Job Description Salary starts at $50,000 per year plus monthly bonus Job Overview Join our dynamic team as an Assisted Living Sales and Marketing Specialist, where you will play a vital role in promoting our vibrant senior living community. Your energetic approach will drive occupancy growth by developing innovative marketing strategies, engaging prospective residents and their families, and building lasting relationships. This position offers an exciting opportunity to blend creativity with strategic outreach, ensuring our community remains a top choice for seniors seeking exceptional care and lifestyle options. You will be responsible for executing multichannel marketing campaigns, leveraging digital tools, and fostering a welcoming environment that highlights the unique benefits of our assisted living services. Duties Develop and implement comprehensive marketing plans across multiple channels including social media, email marketing, print advertising, and digital platforms to attract prospective residents. Manage and optimize online presence through SEO strategies and content marketing to enhance visibility on search engines and local directories. Create compelling content for websites, blogs, newsletters, and social media to showcase community amenities, events, and resident stories. Utilize marketing automation tools to nurture leads and streamline communication with prospective families. Conduct market research to identify trends, competitor activities, and opportunities for growth within the assisted living sector. Coordinate advertising sales efforts by building relationships with referral sources such as healthcare providers, senior organizations, and community partners. Monitor campaign performance using analytics tools like Google Analytics and Facebook Advertising insights; adjust strategies to maximize engagement and lead conversions. Manage advertising budgets effectively across print, digital, and social media channels to ensure optimal ROI. Collaborate with product management teams to align marketing initiatives with community goals and resident needs. Maintain detailed records of marketing activities, leads generated, and sales outcomes to inform future planning. Experience Must have at least 1 year of Assisted Living Sales and Marketing experience. Proven experience in digital marketing, including SEO, social media marketing, content creation, and performance marketing within the senior living or healthcare industry is highly preferred. Strong knowledge of multichannel marketing strategies utilizing platforms such as Facebook Advertising, Google AdWords (now Google Ads), WordPress, HTML basics, and Adobe Creative Suite for content development. Demonstrated ability in advertising sales or B2B marketing with a focus on building strategic partnerships. Familiarity with marketing automation tools and analytics platforms like Google Analytics to track campaign success. Experience managing budgets for advertising campaigns while ensuring measurable results. Excellent copywriting skills with the ability to craft engaging messages tailored to diverse audiences including prospective residents' families. Ability to research market trends thoroughly and translate insights into actionable marketing plans. Strong organizational skills with attention to detail in maintaining records of campaigns and lead pipelines. Join us in creating a welcoming community where seniors thrive! This paid position offers an exciting chance to make a meaningful impact through innovative marketing strategies while working in a supportive environment dedicated to excellence in senior care.