Creative Lead (Performance / DTC)

Creative Lead (Performance / DTC) Tuff Jug Nampa, ID Job Details Full-time $55,000 - $85,000 a year 1 day ago Benefits Health insurance Paid time off Qualifications Branding Market analysis Budget control Nielsen B2C E-commerce Adobe Premiere Pro Market research Content creation Product management Research data analysis Marketing analytics Public relations B2B marketing Multichannel marketing B2C business model Marketing campaign budget management Full Job Description Job Overview We are seeking an innovative Creative Lead specializing in Performance and Direct-to-Consumer (DTC) marketing to spearhead our brand's digital storytelling and customer engagement strategies. In this pivotal role, you will craft compelling visual narratives and drive brand growth through strategic planning and creative excellence. Your expertise will help elevate our presence across social media platforms, e-commerce channels, ensuring our brand resonates powerfully with target audiences. This is an exciting opportunity to lead a dynamic creative strategy, harness data-driven insights, and shape the future of our brand's digital identity. We've built strong momentum across paid media, Amazon, TikTok, and email. As we scale, creative is becoming an important lever and a significant constraint. Responsibilities Develop and execute innovative performance marketing strategies that align with overall brand objectives, focusing on maximizing ROI across digital channels. Lead the creation and management of engaging content for social media management, ensuring consistency in branding and messaging that captivates diverse audiences. Oversee product management aspects related to creative assets, ensuring timely delivery and alignment with market research insights, including Nielsen data. Drive multichannel marketing campaigns by coordinating efforts across e-commerce platforms, public relations, and digital marketing initiatives to boost brand visibility and sales. Utilize analysis skills to monitor campaign performance metrics, interpret market research findings, and optimize strategies for improved engagement and conversion rates. Collaborate with cross-functional teams on strategic planning efforts to identify new market opportunities within B2B and B2C segments. Manage budgets effectively while maintaining high standards of creativity using tools like Adobe Creative Suite; ensure all projects adhere to branding guidelines. Qualifications Proven experience in social media management, product management, branding, marketing, and digital marketing within a fast-paced environment. Strong analysis skills with the ability to interpret Nielsen reports, market research data, and campaign analytics to inform strategic decisions. Demonstrated expertise in multichannel marketing approaches across e-commerce platforms, public relations channels, and B2B marketing initiatives. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for overseeing creative asset development. Excellent strategic planning skills with a track record of executing successful sales-driven campaigns. Knowledge of budgeting processes related to creative projects and media spend management. Familiarity with market research tools and techniques to identify consumer trends and competitive insights. Join us as a Creative Lead (Performance / DTC) to shape compelling brand stories that inspire action! Bring your passion for creativity, strategic thinking, and data-driven marketing to a role where your ideas will make a real impact on our brand's growth trajectory.

Pay:

$55,000.00 - $85,000.00 per year

Benefits:

Health insurance Paid time off Application Question(s): Tell us how you would come up with and test 10 new ad concepts for Tuff Jug.

Work Location:

In person