Marketing Operations Specialist

Marketing Operations Specialist 13900 West Polo Trail Drive, Lake Forest, IL 60045 $55,000

• $60,000 a year
• Full-time $55,000
• $60,000 a year

•

Full-time Title:

Marketing Operator (Content + AI + Community + Systems Execution)

Company:

North American Herb & Spice (NAHS) Reports to: Director of Marketing (Steven Harkins)

Location:

Lake Forest, IL (On-site preferred, hybrid possible)

Type:

Full-time (high priority) Role Summary NAHS is hiring a high-output Marketing Operator to execute and maintain our AI-powered content and community systems. This is NOT a traditional social media manager role. You will operate within systems built using AI tools (ChatGPT, Claude) to:

• Publish and manage content at scale
• Handle community engagement (comments, DMs)
• Coordinate creators and UGC
• Maintain marketing workflows and organization You are an executor, organizer, and communicator — not the primary strategist. Core Responsibilities 1) Content Execution & Publishing (AI-Assisted)
• Execute weekly content calendar across Instagram, Facebook, TikTok, and YouTube Shorts
• Use AI-generated content (captions, scripts, hooks) and refine for brand voice and compliance
• Schedule and publish content via Sprout Social / Meta Business Suite
• Repurpose UGC and long-form content into multiple short-form assets 2) Community Management (High Priority)
• Respond to comments and DMs daily across all platforms
• Maintain a consistent, professional, and compliant brand voice
• Escalate customer service or compliance-sensitive issues appropriately
• Identify recurring questions and feedback loops for content ideas 3) Creator & UGC Coordination
• Coordinate micro-influencers, affiliates, and ambassadors, facilitating aligned collaborations with the Director of Marketing and Founder.
• Track deliverables, timelines, and communication
• Ensure content is received, organized, and usable
• Maintain creator database and outreach tracker 4) Content Production Support (Light Creative)
• Use Canva/Designated AI platforms to produce: ○ Carousels ○ Story sets ○ Thumbnails
• Perform basic short-form editing (Opus Clips/CapCut/Descript or similar)
• Maintain brand consistency across all assets 5) AI Workflow Execution
• Use ChatGPT and Claude to: ○ Generate captions, scripts, and content ideas ○ Repurpose content at scale ○ Assist with reporting and organization
• Follow established SOPs and improve workflows over time 6) Organization & Reporting
• Maintain content calendar, folders, and naming systems
• Track weekly

KPIs:

○ Posting volume ○ Engagement ○ Audience Growth ○ Top-performing content

• Provide simple weekly reports with key insights Required Skills & Experience
• 1-3 years in social media, content, or marketing execution
• Strong written communication (short-form, conversational tone)
• Comfortable using AI tools (ChatGPT, Claude, etc.)
• Experience with scheduling tools (Sprout Social preferred)
• Canva/Adobe Suite proficiency (templates, carousels, basic design)
• Highly organized and detail-oriented Preferred (Not Required)
• Short-form video editing experience
• Experience with influencer/affiliate coordination
• Familiarity with supplements, wellness, or regulated industries
• Basic understanding of compliance-safe language (DSHEA/FTC) Key Traits
• Fast executor (speed matters)
• Reliable and consistent, attention to detail
• Strong judgment in public communication
• Systems-oriented thinker
• Coachable and adaptable
• Positive, team-oriented mindset Performance Expectations (First 60 Days)
• Fully execute consistent weekly content cadence
• Reduce response time for comments/DMs
• Maintain organized content and creator systems
• Successfully coordinate initial creator partnerships
• Demonstrate ability to use AI tools effectively
• Contribute to measurable audience growth
• Scheduling all social media posts and health community engagement

Compensation Base Salary Range:

$55,000

• $60,000 (depending on experience) Why This Role Matters This role is critical to scaling NAHS into a system-driven marketing engine. You will work directly with leadership and AI-powered systems to:
• Increase content velocity
• Improve customer engagement
• Support brand growth at scale This is a high-growth role with strong upside for the right operator.

Pay:

$55,000.00

• $60,000.

00 per year

Benefits:

Dental insurance Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Professional development assistance

Work Location:

In person