AI Marketing & Content Specialist

ABOUT LEGACY HOME SERVICES

Legacy Home Services is a fast-growing HVAC company with two locations in Crystal Lake and South Elgin, IL. We serve homeowners across the Chicago northwest suburbs with premium installation, repair, and maintenance services. We operate at a high level — performance-driven team, AI-powered operations, and a commitment to doing things the right way. We're hiring our first dedicated in-house marketing person. This is a real role with real ownership, real visibility, and real pay for the right candidate.•

THE ROLE

You are Legacy's marketing department. You'll own content, social media, SEO, online reputation, paid search, and paid social — and you'll use AI tools to produce what most companies pay an agency $5,000/month for. This is not a coordinator role. You'll report directly to leadership, have access to our field team and job sites, and be measured by what actually drives booked calls — not likes.

• WHAT YOU'LL DO

• Create and publish short-form video content (Instagram Reels, TikTok, Facebook) from real field jobs — installations, repairs, tune-ups, and team stories
• Manage all social platforms and maintain an active, consistent brand presence year-round
• Own our

Google Business Profile:

posts, review responses, and review volume strategy

• Plan, launch, and optimize Google PPC campaigns — keyword strategy, ad copy, bidding, and ongoing performance management
• Manage our Google Local Service Ads (LSA) account — budget allocation, lead disputes, review strategy, and ranking optimization
• Run and optimize paid social campaigns (Facebook/Instagram) for seasonal promotions and membership offers
• Write and publish seasonal SEO content, landing pages, and email campaigns using AI-assisted workflows
• Track performance weekly across all paid and organic channels — cost per lead, booked call attribution, ROAS — and report to leadership with clarity
• Support campaign development for new services and promotions as we grow

•

WHAT EARNS THE

$100K We're paying top of market because we want the best. Here's what separates the candidate who earns $100K from the one who earns $65

K:

• You use AI tools daily — Claude, ChatGPT, Canva AI, CapCut, or equivalent — and can name exactly how each one makes you faster and better
• You have hands-on experience running Google Ads and LSAs for a local service business — not just boosting posts, but managing real budgets with real accountability for cost per lead
• You have a real portfolio of content created for local or trade businesses, not spec work or personal brand content
• You can connect marketing activity to revenue — you've tracked cost per lead, monitored booked calls from campaigns, or reported on what actually drove service requests
• You're comfortable in the field — filming a tech on a job site or capturing a before-and-after is a normal part of your week
• You move fast and ship consistently — the best home services content is authentic and timely, not polished and late

COMPENSATION & DETAILS

Pay:

$80,000

• $100,000 per year (based on demonstrated experience and output) Performance bonus tied to lead generation and booking metrics AI tools and software provided Full-time, in-person, Crystal Lake and South Elgin locations Field access required — this is not a remote role

Pay:

$80,000.00

• $100,000.

00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Paid time off Referral program Vision insurance

Work Location:

In person